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After the great resignation during the pandemic, many people have changed careers or looked to start their own businesses. However, setting up a business can be hard. There’s a lot to think about and it can be a costly endeavor. But what if it wasn’t? You may have heard of drop shipping before, but have you considered drop servicing? In this article, we’re going to talk about what drop servicing is and why it makes for such a good online business. We'll also look at what the benefits of a drop service business are for you and your clients, and how to start a drop servicing business from scratch. What is drop servicing? Drop service can be an online business or offline, depending on what services you provide. In fact it makes a great online business. Basically, with drop servicing, you are selling services rather than products. But that doesn’t mean that you are the one actually providing the services. Instead, as the drop servicing business owner, you are the salesperson and project manager, dealing with clients. You hire service providers to do the work, while you get the sales and ensure everything runs smoothly. You might have heard drop servicing called service arbitrage, reselling, outsourcing, or a white label marketing agency. There are many benefits to running a drop service business, including flexibility, low start-up costs, and good profit margins. In fact, it’s more than possible to create a six-figure business with drop servicing. How does drop servicing work? With drop servicing, you’re acting as a third-party service provider, a middleman, if you will. You decide on your drop servicing niche and choose what services you’re going to offer. You then advertise your business and attract clients to it. You choose and train your service providers, making sure to negotiate the price so that they are charging you less than your clients are paying. Once you get an order, you allocate that work to your service provider. They do the work and then you check it over and pass it along to the client. Your profit is the difference between what the service provider charges and what your client pays, minus your marketing spend. You can see from this that you’re not spending hours writing, creating graphics, or any of the other possible services. You’re focused on getting clients in, building your drop servicing business, and ensuring that work is completed to the brief and to the deadline. A drop servicing business can be anything you want it to be as long as there is demand for your services and clients willing to pay what you’re charging. Drop servicing vs drop shipping The main difference between drop servicing and drop shipping is that with drop shipping you are selling physical products. With drop servicing, you are selling a service. But when it comes to choosing which business model to go for, there are more benefits and less risk to drop servicing than there are with drop shipping. With drop shipping, you have to source your products, often dealing with overseas suppliers. You may need to promise to buy a minimum level of product from them to get the best price and you likely will need to negotiate for a price that suits you both. When you’re dealing with sellers from different countries, you may find that you don’t understand the cultural differences, which may cause you problems when you come to negotiate. You also may need to spend money on ordering samples of your products to check the quality. In addition, if you’re shipping goods from China, for example, you have no control over when those goods are sent, how they are packaged, and how long delivery will take. In the meantime, you have customers that have already paid for their goods who are now awaiting delivery. If anything goes wrong, they aren’t going to care that you have done your part. You’re the face of your business and they’re going to blame you if their goods don’t arrive or if delivery is later than promised. That leaves you dealing with angry customers, poor reviews, and the issue of refunds. With drop servicing, on the other hand, you don’t have to deal with most of that. You do have to find excellent service providers and you’ll probably want to pay for a test order to see how they get on and how they work. You’ll also need to negotiate with them initially to set a price. However, after that, there are only two risks: 1) Your service provider might not deliver on time, or at all, and you’ll have to quickly find a new service provider to fulfill your order. 2) Your service provider will deliver something that the client doesn’t like and then you’ll have to deal with fixing it. However, compared to the risks and potentially higher costs of setting up a drop shipping business, drop servicing really does come out well ahead. Is drop servicing profitable? In a nutshell, it is if you set it up right and run it properly. In fact, it can be a highly profitable business model and it is scalable. Once your business is up and running, it is relatively easy to increase your team to take on more work or to add more service offerings to grow your business and increase profits. However, when you start your drop service business, you have to take the time to add up the costs of running that type of business. You’ll need a place to work and a laptop to work on. You’ll need either to pay for a site like Shopify or for web hosting, a domain name, and your own website. You will also have marketing costs, which may include paid ads. And of course, you’ll have the cost of paying your service providers. You also need to look at how much you need to make to be able to pay yourself a good salary that more than covers your own bills. Do these calculations before you approach any service providers or clients. You need to know your margins and work out how much profit you need. Ideally, you should be able to charge between two – four times what you pay your service providers. While it is quite straightforward to run a drop servicing business, if you have the right temperament and skills, you do still need to treat it like a business, take it seriously, and develop a proper budget for it. If you do all that, however, you’re starting off on the right foot to have a profitable drop service business that can grow at a pace to suit you. Is drop servicing legal? Yes, it is. There is nothing wrong or illegal with owning a drop servicing business. The only consideration is how you present it to your clients. You shouldn’t try to hide the fact that you’re running a drop service business. You should be open, honest, and above board in your dealings. Just think about how you want to present it. You could tell your clients that you have a team of writers or graphic designers. You could simply lay out how you work. It’s up to you, but there’s nothing to be ashamed of and no reason to hide it. All you are doing is providing a quality service and managing how that service is delivered. There’s nothing wrong with hiring other people to do the work, while you manage the business. That’s what every business does, whether it’s a drop service business or not. The only difference is that you’re more likely to be working with freelancers than with in-house staff. While you can run a pure drop servicing business, this is also a popular business model that allows businesses to offer extra services on top of their own. For example, a bakery may hire a jam maker outside of the business to make a range of jams and preserves to sell in the bakery. Or an auto repair business may hire freelancers to provide car detailing, full wraps, and decals on top of their standard business. You will need contracts for your service providers and your clients. Don’t skip this step or you could land in hot water if something goes wrong. While contracts might sound boring and unnecessary, they are for the protection of all parties. For your clients, you can lay out your terms of delivery, when you expect to be paid, the consequences of late payment, and communication options, so you don’t get the type of client who expects to phone you at midnight. You should also specify that once paid, the client owns the work. For your service providers, you need to make it clear that you own the work once you have paid and that they can’t use it elsewhere or sell it again. You should also lay out when you will pay your service providers, the current rate, and any other requirements. The reason to do this is that if there’s an issue, instead of needing to spend hours wrangling and discussing it, you can simply point to the contract and there’s the answer in black and white. It’s also protection for all parties in court, should it go that far. Your contract clearly states what is expected and disputes are more easily resolved. You should also invest in good insurance to cover you in case there’s a problem. One other practical option to consider may be key man insurance to pay your bills if you’re unwell for a long period. Obviously, this shouldn’t be taken as legal advice. Please consult your own lawyer and insurance provider. Is drop servicing right for me? By now, you should be getting a sense of what’s involved in a drop service business and what type of person it might suit. Your main focus is to get clients through the door and to keep them coming back for more. You need to be a people person with great sales skills. You need to be able to clearly state the benefits of your business to your clients and why they should buy from you and not the competition. You should be organized, good at negotiating, quick thinking, confident, calm, and good at dealing with any issues that arise. While you don’t need to be an expert in the services that you provide, you do need at least some basic knowledge. You have to know, for example, if a piece of writing or a logo design has met the brief. You need to be able to judge if the quality is good enough to pass onto the client. It’s your name on the door if it isn’t. If you don’t think you have the ability to generate leads and to convert them to clients, then perhaps this isn’t the business for you. Though, you could hire someone as a salesperson if you’d rather concentrate on the day to day running of the business. You need to be honest with yourself about your skills and abilities. Can you spend time talking to potential clients and winning them over? Are your negotiating skills up to the mark? Do you genuinely like dealing with people? Benefits of drop servicing Hopefully, you’ve already begun to see the benefits of drop servicing for you, but there’s more to it than that. You have to be able to convince your clients of the benefits for them. Luckily, we’ve laid it all out for you below. Drop servicing benefits for you 1) Flexibility You can work as much or as little as you want to, depending on how much you charge and how much profit you need to make. You can work from home and save time on the commute. You can be there for your family and make sure you are there for your kids. You really can build this business to suit you. It’s easy to test new services and discover your client's response. And if you find that any service isn’t selling, it’s easier to discontinue that service quickly so that you aren’t throwing good money after bad. 2) Scalability You can add more services as you grow if you want to, depending on demand. It’s not a huge leap, for example, from doing just graphic design to providing a full-service offering of graphics, website design, marketing, social media management, content writing, and more. The principle is exactly the same, no matter how many drop services you offer. Or, if you want to stick to just the services you already have, you can easily add more team members to cope with increased demand. Drop servicing is also great for expanding an existing business. If you’re already a freelance writer, for example, it allows you to take on more clients and earn more money, without doing any extra writing yourself. If you’re a solopreneur in particular, you only have twenty-four hours in a day and you will hit an income wall at some point, without finding a way to expand what you can offer and how you offer it. Drop servicing really could be a viable answer for you. 4) Low-budget start-up You really only need a laptop, hosting, broadband, and a straightforward website to make your drop service work. In fact, with sites such as Shopify around, you don’t even need a website. You could set out your stall on a proven e-commerce platform that’s already built. And while you could spend more on fancy e-commerce solutions, hiring assistants, renting office space, and more, you really don’t have to. You could start off at your kitchen table and build your business from there. You also don’t have to pay travel expenses unless you’re going to visit clients in person. And as so much can be done online, there’s no need to do that. Drop servicing benefits for your clients: 1) A done for them service Your clients don’t need to manage anything because you do everything for them. They don’t need to find freelancers, pay for test projects, or spend time managing multiple freelancers and their projects. That’s all down to you. This applies even more if you provide a one-stop-shop where they can either choose the services they need or have you run everything for them. 2) Saves time and money With drop servicing, your clients get excellent work without having to spend time interviewing or hiring full-time or part-time staff. They save on hiring costs, HR services, staff training, and more. Instead, they get the extra services they need without much greater costs and more time spent. Drop servicing ideas Here are just some drop service business ideas: · Social media management · Full marketing services · Content management · Content creation · Graphic design · Web design · Search engine optimization . Paid advertising management, such as Google or Facebook ads · Uploading products to Etsy or similar stores How to find more ideas · Search on Google trends to see what’s popular and what people are already doing. · Check out sites, such as Answer the Public and Quora to see what people need help with. · Look at other drop-servicing companies for ideas. · Brainstorm your own skills and experience for what you’d like to do and know you’re good at. · Network with other businesses and see if there are any gaps in the market. How to start drop servicing: Your drop servicing blueprint Before you can jump into drop servicing, you need a plan and you need to work through setting up your business. Here’s where to start: 1) What are your goals? Look at why you want to set up this drop servicing business. Look at your personal goals, such as more time with your family or more holidays. Look at your financial goals. You need to know your minimum income that the business has to make, on top of any business expenses. Then look at what you really want to make. Dream big and imagine what your life will be like when you hit that goal.Work out what you need to make to make the business viable. Write your long-term goals down and then create goals for your first year. 2) Choose your drop servicing niche Think about what you’re good at and what you enjoy doing. You’ll enjoy your business far more if you actually like doing it. Write down all your skills, talents, and experience to get some ideas. Then narrow your choices down to three or four options. Do your research and check that there is a market for your potential services and then finalize your choice. 3) Research your competition Don’t skip this step. You need to know what your competition offers and how you can differentiate yourself from them. You need to be able to clearly state why you are different and a better choice for your clients. Check out their strengths and weaknesses. Find anything they aren’t doing well and do it better. Not only that, but researching your competition is a great exercise for your marketing. You can see how they present themselves online and on social media, look at their branding, their content, and more. You can also look at their blog for ideas for your own. 4) Your drop servicing website Choose your website platform. You may want to ignore building your own website at this point and simply build your store on Wix or similar sites. Look at the pros and cons of each e-commerce platform, including the costs and decide on the best one for you. This option does get you up and running more quickly and saves money as you don’t have to spend either time or money on building your own website. When you’re ready and you’ve made some money to invest in it, you can do that later. 5) Market your drop service company There are many ways to market the drop servicing business model and we can’t cover them all here, but here are a few suggestions for online marketing. · We’ve already talked about networking, but it can be a great way to start off in your local area. There are many networking organizations, both free and paid to get you started meeting other businesses. You can learn from them, find out what they need, and offer your drop servicing. · Social media marketing can help you reach a wider audience across the world. If you’re offering online services, you don’t need to stick to just one country, though do check out any legal and tax issues from selling internationally. With social media, it’s important to find the platforms where your audience is and then provide them with the content that they want. · Content marketing is another excellent option for your online business. You can create a blog and share your posts on social media, which helps to boost your social marketing. Doing this well will also help your SEO efforts. Content doesn't just have to be written. Video creation is another excellent content tool. Video is highly popular online and video creation should be part of your marketing mix to promote your online store. · Referrals are a great way to grow once you have a few clients. Ask them to recommend you to others who might need your services. 6) Build your drop servicing team Find great freelancers to become your service providers. Negotiate prices that work for both of you, so they still make a living and you still make a profit. You need to treat them well so that they want to stick around. You don’t want to be constantly on the hunt for service providers if they keep leaving. It’s disruptive. When you’ve found a few people you like, give them a paid test project to see how they do and if you like working with them. While you can start with just one service provider, it’s best to put at least one backup person in place in case your provider is sick or wants vacation time. You can build a team of service providers. With a full team, you shouldn’t ever encounter a problem with delivery as you’ll always have other team members to pass orders onto if there’s a delay. And you have the option to grow your business and take on more orders, which of course, leaves you with more profit. You’re then ready to acquire jobs from your clients and assign them to your drop servicing team. Obviously, you can do this on a more ad hoc basis, finding the jobs and then finding freelancers to fulfill them, and you may well start off this way. However, if you want a stable business with a team that you know can deliver to every deadline, you do need to put a solid team in place. You don’t want to be in a position where you let a client down because you only negotiated with one freelancer who now isn’t available and you don’t have anyone else to step in. 7) Deliver what you said you would Keep your word. Always. Your drop servicing company reputation hangs on it and so does yours, and you don’t need poor reviews from unsatisfied clients. If there’s a problem, then let your client know in plenty of time, preferably armed with suggestions to help or another solution. 8) Rinse and repeat You now have all the basics in place and you can keep adding new clients and working on retaining your existing ones. You can grow and scale your drop servicing company from here. Look at delivering a great customer experience and delighting your clients so that they come back. It’s far cheaper to keep existing clients happy than it is to have to keep finding new ones. At this point, it’s worth building and refining your sales funnel to optimize lead generation and ensure you’re reaching the right people with the right information at every stage of your sales funnel. Look at your other processes too and write down how you do every aspect of your business. You don’t want to keep having to look up how to do basic things, such as post a blog on WordPress. Write everything down or film videos of it. You’ll thank yourself later when you want to bring in a virtual assistant to help you run things. 9) Ask for reviews Now you have some delighted clients, as soon as you’ve finished a project for them, ask for a review or testimonial. You want them to post on your Google Business Profile and on your social platforms to provide great social proof for other potential clients. Ask permission so that you can quote them on your drop servicing business website and in your marketing materials too. While we’ve written that as a list with separate steps, you’re going to find that these are ongoing, overlapping tasks that you’ll need to keep doing in order to build your drop service business. How to find service providers for your drop servicing business Obviously, you can ask around and you might already know the perfect person to become your service provider in your own network. LinkedIn is also a great place to get to know potential providers and see whether they’re a good fit. There are also many freelance sites online where you can find service providers for your drop servicing business. Check out Upwork, Fiverr, People Per Hour, Freelancer.com, and others. Take the time to vet the experts yourself. Check out my article on how to hire a marketing agency to save you time when finding your agency partner. We hope you've enjoyed our guide on how to start a drop servicing business. Drop servicing works and you can make a successful business online with it that suits your lifestyle.

Computers have been helping people get most of their writing for a long time. As an AI article writer, you may want an AI writing assistant platform system to get most of your writing done in the shortest time possible. You may want to write blog posts, new landing pages, youtube titles, blog outlines, google ads or write articles. Writesonic comes in as a useful AI writing tool that can create content and get most of your work done in no time. Affiliate Disclosure: We recommend products and services we believe will help you. When you buy from a link, we may earn a commission at no cost to you. Read more This AI writing tool speeds up your writing process. What is Writesonic, and how can you use it? Industry Direction Writesonic writing assistant is built on generative AI models where it can create new content by learning from the massive datasets provided as examples. This AI writing tool is used for writing articles in the shortest time possible. You should write SEO optimized content for better rankings and high conversion rates as a freelance writer. All this can be achieved by using Writesonic AI, which you can also create long form content of over 1500 words in seconds using its AI article writer feature. The AI article writer feature can only be used to write articles of around 1000 words. Generating large content can only be achieved by using the long form writing assistant. You can also take time to review the entire article and add or remove something based on your needs. The Platform The platform also allows you to generate your content in a Microsoft word format. This makes it easy to edit and share with your team. Its AI write feature of an improved version of Goodge doc can be used to write several contents, including blog outlines. The AI writing tool will write the entire article for you in seconds. However, it would be best to generate outlines that you will use to generate your desired article. If you generate outlines first, this gives you the roadmap to high-quality content creation. Writesonic is an AI writing tool that generates high-quality, unique, and engaging content, including product descriptions, and creates article ideas for any business. This AI writing assistant is among the best AI writing tools available in the industry compared to other AI writing tools. With just a few lines of text, a Writesonic AI article writer can generate catchy headlines and article ideas, an essential content marketing strategy that businesses can use as a competitive advantage against their competitors. With its interactive and straightforward user interface, you don’t need to be that skilled, as the platform is self explanatory. Also, all the section headers are well laid out, and you can easily access any functionality. Anyone can use the platform based on its simplicity and a 9.5 ease of use score from over 5000+ Writesonic users reviews on G2. Most Writesonic users prefer the platform for its advanced functionalities to its competitors. Writesonic can turn your blog post ideas into powerful content through its advanced content creation function. Reviews Writesonic review also has a 4.8-star rating on G2 as an outstanding and leading AI program compared to other AI writing tools. In case of any technical assistance, a customer service team is readily available to handle all your inquiries. Your newly generated article will score high on creativity, an essential aspect of increasing customer flow. Furthermore, it doesn’t matter if it’s your first article or not; the AI writing tool will generate ideas in a few lines. The following are some ways you can use Writesonic to write your short form content and long form content for your marketing strategy. Write youtube titles with Writesonic Having catchy and creative youtube titles is essential to increase traffic to your channel. This can help you generate high returns. This AI assistant is a powerful content creation tool that can help you create unique and fresh ad copy that instantly captures your audience’s attention and drives more conversions. So, how do you use Writesonic to create creative youtube titles and turn your blog post ideas to improve customer rates? As highlighted below, you can generate your ad ideas in just a few simple steps. Step 1: Select the “Writesonic YouTube Title” Section in your dashboard. Step 2: Enter your desired video topic on “Video Topic,” search term on “Search Term,” and tone of voice on “Tone Of Voice.” Step 3: Next, choose a language (the platform supports up to 24 languages) of your preference and click the “Generate” button. Your newly generated article will be the turning point to increase your customer base and improve sales. The AI writing tool will create several unique youtube titles, at most five, that you can choose from. However, if you need more ideas, the platform gives you a chance to create other ideas by clicking on the “Re-generate” button. However, to effectively generate your content idea, you should ensure the description is entered correctly, and all the key points have been included. Also, mentioning all the features you want to highlight in the copy is crucial. The first few sentences are the keyword the AI program write feature will use for content creation. Here is an example of Writesonic AI generated youtube titles. Input Video Description – The video is about the impacts of climate change on global economies. Search term – Climate change The tone of voice – Professional Language - English Outputs How climate change is affecting global business trade Economic downtimes are due to climate change Google Ads Every blog writer or company desires their ads to display on the first google search page. When you write SEO optimized content, there is a high chance for your content to appear on the first page. Also, SEO skills are essential to write ads that catch your audience’s attention and rank in search engines. How do you use the Writesonic writing assistant to generate effective google ads? Here is how. Step 1: Click on “Google Ads” on your dashboard. Step 2: Add product/service and search term Step 3: Click the “Generate” button Step 4: The platform will generate five unique google ads for you. However, you can still run generate new ads if you fill you want more by clicking the “Re-generate” button. In generating google ads, the Writesonic AI article writer feature can help you generate articles with more content for your product or service to be advertised. The AI article writer feature learns through multiple entries of information fed to it to generate quality ad copy. It is necessary to note that even though the writing assistant will create unique ads for you, there are other valuable tips to use to make your google ads catchy for your audience. First, you should ensure the keyword used is specific to your services. Second, a CTA is crucial in your google ads copy. Including it in your google ads generator will help the AI writing tool generate the desired blog post. Your Writesonic AI can learn through this information improving its performance to produce top quality google ads in the future. Generate Landing Pages A landing page is generally the first part of the website that visitors “land” on, usually a standalone page distinct from your homepage or other pages with a single and focused purpose. A user-friendly landing page with personalized content can lead to higher conversion rates. Writesonic provides a landing page generator feature that creates great content for your website. This powerful landing page can convert your visitors into customers and improve sales. To generate landing pages with a Writesonic writing assistant, you can do the following. Ensure that you also generate catchy headlines. Step 1: From the dashboard, enter the product/service name and description Step 2: The platform gives you three spaces to fill in features or benefits Step 3: After steps 1 and 2 are as you desire, click the “Generate” button AI writing assistant to generate the desired landing page content. Step 4: If you wish to generate more content or something else, you can click the “Re-generate” button. The Writesonic AI will automatically create new content in seconds. You can download the content as a landing page copy for use. The Writesonic AI writing tool will generate landing pages together with their codes. This landing page feature will be essential in putting your content as you want. The landing page feature will also allow you to edit your article ideas before publishing them. Landing pages are the first things your customers or visitors see when they visit your website. Therefore, to retain them and also improve your customer traffic, you should ensure major vital points are correctly highlighted and mention all the features you want your landing pages to have. Writesonic AI writing tool gives an easy time to create personalized landing page content seamlessly. Since landing pages require you to address your purpose to your visitors, the Writesonic AI article writer feature can help create attention-grabbing content that will increase customer traffic to your website. You can also use Writesonic to create catchy landing page headlines to increase your website visitors. Email Subject Line Writing emails has become a common practice for most businesses and organizations. Companies also receive multiple emails from their customers and probably investors. But how often does the recipient view your email? Email subject line is essential when sending emails. Your subject lines must be short and quick to grab your recipient’s attention. The subject line is the first impression. In other words, it’s your tagline. You can use a Writesonic writing assistant and AI article writer feature to create an attention-grabbing email subject line. Step 1: Click on “Email Subject Line” on your dashboard Step 2: The next thing to do is to add a product name and description and hit the “Generate” button. Step 3: The AI powered writing assistant and AI article writer generates five unique email subject lines Step 4: You can add more subject lines if you need to by clicking the “Re-generate” button. A solid and powerful subject line is the key to having your emAIl read by your recipient. Writesonic AI will help you generate attention-grabbing ideas for your subject lines. Ensure you have the correct project type for high-quality output. Create Product Descriptions with Writesonic Customers usually check product descriptions when making informed decisions to purchase a product or service. These descriptions allow customers to weigh their options for buying a specific product. For this reason, if you describe your product without unique attention-grabbing, you are not on the right track. Writesonic AI assistant can generate ideas to write product descriptions and create product descriptions for your products. Here is how to use Writesonic to write content product descriptions. Step 1: Enter the product name and its characteristics. This feature has a 100-word limit Step 2: Here, you can choose the language you want from 24 languages Step 3: Press the “Generate” button. The AI writing tool will create your product descriptions in less than a minute. The AI writing tool will write content in 5 unique styles, giving you the gist to choose the one that suits you. Step 4: If you need to generate more product descriptions, you can click the “Re-generate” button. The AI writing tool will be reused in writing articles as a second attempt. A product description explains what you offer in further detail and ensures your customers have the information they require to make decisions. An effective product description provides a competitive advantage as customers can choose your products against your competitors and also gives your customers just the gist to stay on your products. Overcome challenges It can be a challenging task to write compelling descriptions. However, the Writesonic AI tool can write product descriptions for your products, thus improving sales. The AI writing tool can create content that can lead to an increase in customer traffic. Writesonic also has a writing editor that can help you edit articles in a short time and also create content, simplifying your writing process. The writing editor also allows you to add new content to your own versions. With just potential titles, the writing assistant can generate powerful article ideas. For more information on how to perform this task, you can go to a blog post on the Writesonic page. Long form writing assistant This unique feature in the Writesonic platform can be used to write content of any length of more than 1500+. These contents can be for blogs, emAIls, or articles. You can achieve to create content through the long form writing assistant feature and AI writer by doing the following: Step 1: Click the “Long-Form Writing Assistant (GPT-3)” on your dashboard. A structured article write window will show up. Step 2: Enter your document title. This is similar to how google doc works. Step 3: Choose input length (short, medium, or long) and creativity score Step 4: Click “Write with AI” to generate long form content. The AI writing tool will generate your blog post and articles in the shortest time possible. You can download your articles in ms word or use Sonic Editor (an improved version of google doc) to edit your document. Bulk writing The Writesonic long-form feature is essential especial for bulk writing tasks. You can create long form articles or blog posts in seconds. The structured article writer window provides a working area with a simple user interface using AI writer, making it easy to generate your blog outlines and long-form and view them instantly. To create content and blog post, ensure you have keyed in the keywords or key points. This will help the system create unique and powerful articles for you. In other words, ensure you have entered the correct project type. Writesonic has a trash feature that lets you recover previously deleted content. You can click the trash can icon and check on some old content you deleted and want to reuse. This feature gives you an easy time to recover your deleted documents with ease. You can locate the trash can icon on your dashboard or seek help from the customer service team for further assistance. However, many features in Writesonic are self explanatory through all the section headers where you can choose the functionality you want to use. Excellent client facing service If you face any difficulties with the program, the Writesonic customer service team is readily available to address your concern. Additionally, Writesonic has a helpful blog post that can guide you on how to work on the platform, like creating new blog outlines and writing articles. To access the contents, go to the blog post published on their docs websites and learn more about the amazing features of Writesonic. Writesonic subscription comes with different options. Free trial Writesonic subscription comes with a few options for short-form content creation. However, if you are corporate, you can get rid of the few options by subscribing to economy class, where you can generate long form content. Not only does a freelance writer find Writesonic helpful, but even a blog writer can save time using the AI writing tool to create bulk content. Developing industry As technology keeps developing, the need for integrating AI tools into business is also growing, drawing the need for AI content creation. There are several AI tools available in the market. You will likely increase your growth and returns by deploying AI into your business. This also creates the need to write blog posts and write articles which can be accomplished with Writesonic AI writers to engage their customers. Writesonic AI powered writing assistant can save time and money by optimizing processes and increasing productivity and operational efficiencies. It is a powerful AI writing tool that can benefit your business operations. Takeaway Companies nowadays rely on blogs to increase customer flow to their websites. You, therefore, need to write blog posts and create powerful and catchy content for your visitors. Therefore, using an AI writing tool is a good content marketing strategy a company can embrace since the AI writing tool can create an entire article in seconds and in your own voice, which can be passive or active.

When it comes to launching a new business or bringing a brand new product or service to market, entrepreneurs often overlook one of the most important aspects of sales that can determine whether or not their product flops from the get-go – pricing. Even though it isn’t as exciting as product development and marketing, getting your Shopify pricing strategies right is one of the most critical things you can do as a business owner in the very early stages of your product launch. By considering factors such as what your target audience can afford, whether you’re developing a mass-market product or premium product, and how much profit margin you’d need to remain competitive after calculating all of your sales and overhead costs, you’ll immediately be ahead of 99.9% of the competition. In this guide, we’re going to dive into Shopify pricing strategies and premium pricing strategy in great detail and show you exactly how you can effectively price your products and services the first time around. You’ll learn about why you need a solid pricing strategy, what e-commerce costs you need to take into account, how you can define your sales goals and objectives, and the most effective pricing strategies you can implement into your business as soon as today. By the end of this guide, you should be well-equipped to tackle any pricing decisions and understand precisely how pricing directly impacts your sales and penetration into your ideal marketplace. Ready to begin? Let’s jump right into Shopify pricing! Why you need a Shopify pricing strategy You’ve likely heard the phrase, “Failing to plan is planning to fail,” at one point or another; this quote certainly holds true with pricing strategies. If you take the time to develop a Shopify pricing strategy upfront, including techniques such as dynamic pricing or psychological pricing, looking at what the competition is doing, and identifying exactly what your target audience is willing to pay for your products or services, you’ll be ever closer to identifying the perfect price for maximizing sales volume and gross profit margins for your business. You need a pricing strategy in order to ensure that your pricing isn’t so far outside what your customers are willing to pay that they find your products and services priced “outrageously,” something that can cement a negative perception of your company in their minds. On the flip side, you want your product or service to solve a major burning need or problem in your target market, all while simultaneously being priced at a level that they can’t resist. Your ideal customer should see your product and immediately think, “Wow, I’d be a fool not to purchase this straight away!” This is our goal for pricing – to achieve a perfect balance between sales volume and the amount of gross profit you’ll be able to generate from your inventory. In the next few sections, we’re going to dive into pricing strategy in greater detail and walk you through the process of developing a solid Shopify strategy that helps your business achieve exponential growth and reach all of your goals, milestones, and sales objectives in record time. Understanding your e-commerce costs Understanding your e-commerce costs and production costs is one of the most important aspects of developing your pricing strategy since you want to be consistently profitable with the exception of loss-leader products that make a profit on the back end. For the purposes of simplicity, we’re going to assume your Shopify store sells standalone products to your customers and wants to be profitable on the sales of these products. In order to do so, you’ll need to know exactly how much it costs to package, ship, produce, manufacture, and promote your products before you’re able to get a sale. If you choose to price your products below the cost of goods sold (COGS) and the final “landed” price, you’ll be going negative on each sale, which we’re looking to avoid at all costs. As mentioned previously, going negative on your initial sales to new customers can be an advanced “loss-leader” strategy, but you have to have the systems in place to make up for these losses in massive profits on the back end. In this section, for the purposes of simplicity, we’re going to walk through the common costs a Shopify store is expected to have and develop a pricing strategy that allows you to be profitable with each and every sale. Take note of each of these costs in your business, as it’ll directly impact the price you set for each of your products or services. Packaging & shipping costs Depending on the appearance of your packaging and the speed at which deliveries reach your buyers, your packaging and shipping costs can either be very low or very high. Our goal here is to achieve a nice “middle-ground” where you balance shipping speed (and subsequent shipping costs) with packaging that looks and feels “premium” to your customers but was obtained at a very low cost. Take a look at all of your Shopify store’s packaging and shipping costs, and take note of them for each of your products and services. If you have a significant number of products for sale, start with your most commonly sold products, as those will make the biggest impact from the get-go. Cost of goods sold (COGS) and production & manufacturing costs If you don’t know your cost of goods sold (COGS), then you won’t be able to price your Shopify products or services very effectively. Your COGS is a sum of all the costs and expenses that go into producing the good or service you’re selling. It’s important to note that COGS does not include overhead costs such as marketing, sales, and advertising; this metric only captures production and manufacturing costs. You can think of your COGS number as including the cost of all materials, labor, and parts required to produce your product. Cost of marketing & promotional materials Many new business owners and entrepreneurs often underestimate the amount of money they’ll spend on marketing and promotional materials when advertising their products to potential buyers. Since your marketing and advertising costs are directly related to your future profitability, you’ll also need to account for this in your product pricing strategy. If you price too low, your marketing costs can potentially eat into your profit margins. Similarly, if you price too high, you might have enough of a buffer but be priced too far out of your target customer’s affordability range. Short-term overhead costs Short-term overhead costs such as loan repayments should also be included in your pricing strategy determination to ensure you’re being as thorough as possible in pricing strategy development. Even though these costs don’t last for a significant period of time, it is still wise to include them and split these costs up over a fixed period, such as a year. This way, you’re accounting for the possibility that this fixed cost remains or comes back in the near future. Putting all of your costs and expenses together Once you’ve identified and calculated all of your Shopify store’s packaging and shipping costs, cost of goods sold (COGS), marketing and promotional costs, and short-term overhead costs, you’ll have a number that depicts your break-even point. This is the amount of revenue you’ll need to generate from each sale of your product to break even on every single sale – the bare minimum you should shoot for. As soon as you go under your break-even point, your Shopify store will start losing money. Look at your break-even number and determine how far outside the average price of other products in the marketplace you are. If you’re way out of range, something in your supply chain is exceedingly expensive and must be addressed. Your goal is to be as close to the average price range of the marketplace as possible. In the next few sections, we’re going to discuss how Shopify pricing compares to other e-commerce platforms and how you can define your sales goals and commercial objectives for maximum effectiveness. Is pricing on Shopify different from other e-commerce platforms? Pricing strategies on Shopify and online e-commerce can differ slightly from retail and in-person pricing, especially with how quickly customers can browse a competitor’s website or catalog. Even though the differences between retail and online sales are very minor, when it comes to Shopify pricing, the main thing you should keep in mind is ensuring your price range is in line with what customers are willing and expecting to pay for your particular product or service. Remember, if you add value to your product offering, you can still demand premium pricing when compared to the competition. Pricing strategies like bundle pricing, which we’ll discuss in a future section, can also allow you to command premium prices compared to the competition. Take a look at what your customers are willing and expecting to pay, survey your marketplace, and then make pricing decisions with those data points in mind. Defining your sales goals and commercial objectives Before you can sell anything, you need a clear sales goal, commercial objective, and value proposition that you’re offering to your prospective customers. If you make an offer that’s compelling enough, you’ll have no shortage of buyers who are begging to buy from you. As we’ve mentioned before, a very large part of how attractive your offer is to prospects is the price, which is the whole purpose of implementing a solid pricing strategy from the very beginning. We’re going to cover the process of defining your ideal customer, finding out whether they can pay your ideal asking price, and uncovering a value proposition that’s utterly irresistible to your prospects. Who are your target market and ideal customer? As a quick refresher, we’ll emphasize the importance of having your ideal target market and ideal customer in mind before you start pricing and selling your products. Are you selling to business owners, individual homeowners, or students? A business owner will likely have a budget for your product or service; individual homeowners may be able to stomach a large expense due to savings and preparing for upcoming maintenance; a student, on the other hand, will likely not have enough funds to purchase your product or service easily. Think deeply about who you’re selling to, as it’ll determine your pricing strategy and what you can set your Shopify store’s prices at comfortably. Do they have the willingness and ability to pay? Expanding on the previous point, you need to ensure that your target market has the ability and willingness to pay for your products and services. Just like the student example we mentioned in the previous section, if your target audience isn’t able to afford the products you’re selling, how can you expect to get larger volumes of sales? Take the time to dig deep into your target audience. To make this process easier, you can even interview customers who are in your target market and ask them what they’d be willing to pay for your products or services. This is one of the best ways to come up with this information without “guessing” or “estimating.” Discover your value proposition After you’ve identified your ideal customer and have shown that they have the willingness and ability to pay the prices you have in mind, it’s time to bring everything together with your value proposition and offer. Your offer is what you’re giving your customers in exchange for their money. Your offer includes, first and foremost, price; after price, you can add additional elements such as bonus content, packages, hands-on training, and more. The goal of your offer is to make it irresistible and a “no-brainer” for your customers. If your offer is put together well, they shouldn’t hesitate for a second to pay what you’re asking in exchange for your Shopify products or services. Transform your value proposition into an incredible offer To expand even further upon the previous step, the final step of your sales planning process is to transform your value proposition into an incredible offer your prospective customers can’t resist. This can be done by adding bonuses, add-ons, training, or other value to your product or service in order to make it more compelling and allow your customers to justify the price. The best Shopify pricing strategies to implement today You should now understand exactly what price point you need to have your products or services priced at to generate a profit, as well as the sales goals and objectives you’re attempting to reach – what’s next? The next step in the process is to implement a proven Shopify pricing strategy that’ll allow you to price your products at levels that catch the eye of prospects and get them to buy from you again and again. Some of the common pricing strategy tips we’ll cover include competitive pricing, price skimming, keystone pricing, penetration pricing, bundle pricing, premium pricing, and more. 1. Competitive pricing Competitive pricing is another word for “market rate” pricing, where you set the price of your products or services at exactly what the market is currently offering. To determine a competitive price for your products, all you need to do is look at all of the other products similar to yours and what your competitors are selling them at. In case you’re in an industry saturated with competitors, it can make sense to slightly undercut your competitors on pricing but still remain in the competitive pricing range since you’re very close to the competition. With Shopify and e-commerce, it is now easier than ever to compare prices with your competitors and ensure that you’re priced in the same range as other companies, adjusting slightly downward to give you a slight competitive advantage as required. 2. Price skimming Price skimming is often used by businesses that launch brand-new products and gradually reduce their prices over time. This is often seen in markets such as smartphones, where a new phone version can be priced at a significant premium compared to models that are slightly older. As a general rule, this pricing strategy is most commonly seen in novelty products or high-tech products. As an older generation of a product becomes less in style and more out of date, companies begin to sell that model for less while still commanding a premium on the newest, most recently released model of the product. 3. Keystone pricing strategy Keystone pricing is most often used by retailers and big-box stores that want to price their products with a simple markup over their wholesale price. For keystone pricing, a retailer may take a product they bought wholesale and simply double the price to come up with their retail price. This strategy allows the retailer to maintain a healthy profit margin on their inventory while ensuring that the price of their products isn’t completely outrageous compared to the competition. 4. Cost-plus pricing Cost-plus pricing is very similar to keystone pricing in that it involves taking the amount it costs you to produce and manufacture your product and adding a fixed percentage increase over that cost. If your Shopify store has a specific number in mind for how much you would like to profit off of each of your products, you can do the math and calculations and work backward with cost-plus pricing to determine exactly what price you’ll have to sell your products at in order to generate your ideal percentage profit. 5. Value-based pricing Value-based pricing bases the price of products and services on the amount a customer is willing to pay for them. When contrasted with cost-plus pricing, where a business will take the cost of goods into consideration, value-based pricing is based exclusively on the market. Value-based pricing strategies work best for companies that sell very specialized, niche, and artisan products since customers can value items that are handcrafted or specialty-made more than something that was mass-produced in a factory. If your business sells commodity products that are easily found everywhere, you’ll have a much more difficult time with value-based pricing. 6. Penetration pricing Penetration pricing, just as the name suggests, is a strategy used by companies and Shopify stores that want to break into a new industry and “jump-start” their sales. With this pricing strategy, you’ll intentionally price your products lower than the competition in order to drive a burst of sales and revenue. Once you’ve attracted some initial customers and got the name of your brand out there, then you can raise the price back up to something in line with your competitors. The boost provided by penetration pricing is intended to help a new e-commerce business get seen and known by the marketplace. 7. Bundle pricing Bundle pricing is used when a primary product or service can be bundled with similar or complementary products and services. In the Shopify and e-commerce setting, this is often done by making a bundle of three or five products worth less per unit than if somebody were to just purchase one single unit. This encourages customers to buy from you in bulk and immediately raises your average sales value across your entire store. 8. Premium pricing Premium pricing and commanding a premium price are used in markets that sell luxury products or services or want to maintain the perception of luxury and novelty. If a brand is trying to stand out from the competition and attract customers who “only want the best,” it can attempt to price its products or services significantly higher than the rest of the competition to achieve this perceived value. Premium pricing can be a double-edged sword, however, if you aren’t careful. If a customer purchases a premium product from your business and realizes it is not actually premium or luxury, they’ll immediately get a negative perception of your company and likely spread the news to others. If you charge premium pricing, make sure you can back up those premium prices with solid value propositions. Choosing the right pricing strategy for your Shopify business At this point, you should be very familiar with Shopify and e-commerce pricing strategies and understand exactly how to price your products or services based on your sales goals. We’ve discussed how to determine your break-even point by calculating packaging costs, shipping costs, cost of goods sold (COGS), costs of marketing and promotion, and short-term overhead costs. You’ve also learned all about defining your sales goals and the best pricing strategies you can implement into your Shopify business today. The ball is now in your court – take these price strategies and implement them into your business, and you’ll likely see yourself getting more sales and generating increased profits, all by correctly and properly pricing your products and services. Want to grow your Shopify Store? Get your Shopify marketing plan >>

Shopping for wallets can be difficult, especially when looking for a durable, good-looking one that won't fall apart after just a few uses and keeps your money and information safe. Sorting through all the options available, whether in retail stores or crowd-funding websites like Kickstarter, can feel like finding a needle in a haystack. We're here to save you time and help find you the best Kickstarter wallet to get you the right one for all of your needs that won't need to be replaced in a few months. Table of Contents: Most popular Kickstarter wallets Most funded Kickstarter wallets Most backed Kickstarter wallets Most popular Kickstarter wallets When it comes to browsing online, there are a few indicators that signal a good product—with popularity being one, especially for a Kickstarter wallet. To save you time browsing through the thousands of options available, we've got you covered with five of Kickstarter's most popular wallets you can purchase, fund, or back right now. DUN Slim Wallet (https://www.kickstarter.com/projects/931698574/dun-slim) Features: RFID blocking Detachable card holder Capacity: Up to 10 cash bills and 8 cards Material: Matte leather The same team behind the Kickstarter-famous DUN wallet now has an even slimmer, more minimalistic edition. This wallet features two separate compartments: a wallet and a slim one-card slot card holder that has a magnetic attachment, with a secret compartment that can fit 2 cards, keys, or bills. Made of either standard matte black leather or matte black leather with a diamond pattern, this functional, thin, and high-quality wallet will keep your information protected while not taking up excess space in your pocket. Artsyna Superslim & Mini Wallets Features: Handmade and beeswax coated Customizable for different uses 4 different colors Material: Full-grain camel leather These two different wallets provide different uses: the Superslim is ideal for everyday use and storage in pockets or purses, while the Mini is perfect for minimal storage when outdoors or when you need to pare down what you carry every day. Both items can fit cards, bills, coins, and keys. Handmade from full-grain camel leather, these wallets also feature a beeswax coating to be resistant to water. Whether you're hiking or commuting, these durable wallets keep your items safe and protected. MiniT Travel Wallet (https://www.kickstarter.com/projects/641509529/minit-travel-wallet-elastic-functional-slim-passport-wallet) Features: RFID blocking Elastic pocket Capacity: Passport and 8–10 cards Material: Premium vegan leather If you love to travel or have a trip coming up, then a wallet that ensures quick access to your passport and other travel necessities is a must. This slim, high-quality, and functional wallet has a storage section for your passport, cash, and card slots for up to 10 credit cards. The back pocket of this wallet is made of elastic, functioning as a pocket that can fit anything else you need for your travels—like charging cords, SD cards, or USB flash drives. The vegan leather is water-resistant for easy cleaning and maintenance. V-MAG Modular Combination Card Holder System (https://www.kickstarter.com/projects/pichidesign/v-mag-modular-combination-card-holder-system) Features: RFID blocking MagSafe magnet Added kickstand Material: Solid titanium or aluminum If traditional leather bifold wallets aren't your style, then this money clip is for you. This card holder can function as a money clip or securely attach to the back of your phone via a MagSafe magnet, providing a compact, easy solution to lost wallets. This innovative wallet doubles as a 5-in-1 multitool—featuring a refillable pen, Phillips and flathead screwdrivers, bottle opener, and replaceable No. 11 high carbon steel knife blade. This RFID-blocking wallet is made from premium materials (your choice of either silver aluminum or titanium) and helps you keep track of your credit cards. SMITH Ultrasoft & Slim Woven Leather Wallet and Card Holder (https://www.kickstarter.com/projects/smithleather/smith-ultrasoft-and-slim-woven-leather-wallet-and-card-holder) Features: 4 different colorways Wallet capacity: up to 7 cards Cardholder capacity: up to 4 cards Material: Hand-woven soft leather This Kickstarter wallet campaign has two different options to choose from and purchase: a traditional 7-card slot wallet and a 4-slot card holder. Both are perfect for either men or women and come in 4 different color options made of soft, hand-woven leather that protects your cards, cash, receipts, and other materials you can't afford to lose. Most funded Kickstarter wallets The following are the five most funded Kickstarter wallets. These have collectively raised hundreds of thousands of dollars, so you can rest easy knowing you have a product that others believed in and support. The Groove Wallet™ (https://www.kickstarter.com/projects/groovelife/the-groove-wallet) Features: Single-finger swipe activation Lifetime warranty Capacity: Up to 6 cards Material: 6063 aluminum alloy This smart wallet raised over $810k to turn the conventional billfold into a more efficient, tech-forward option. 3 cards can be displayed before it's expanded, while a single thumb swipe fans out up to 6 cards in a pre-designated order—no more single rows of cards that make it hard to find the one you're looking for. A mechanical arm keeps the extension in place until you need it, ensuring your cards stay secure and in place until you make a purchase. This wallet also has an optional leather card sleeve for added card storage. Made of a premium, aerospace-grade aluminum alloy featuring an anodized spring clip for easy removal, this is one of the most advanced wallets you'll ever carry. Keplero Luxury Wallet (https://www.kickstarter.com/projects/381277743/keplero-luxury-wallet) Features: RFID blocking Adjustable, modular design Capacity: Up to 8 cards Material: Carbon fiber With over $580k raised, this wallet features a fully adjustable and magnetic design, you can choose how many cards to carry in this wallet and make it as thick or thin as you'd like. A money clip on the back secures bills so they aren't taking up space in your card slots, and RFID protection paired with an optional "box layer" gives you added security, along with more space to store what's important to you. A sleek, innovative, and compact design made of near-indestructible carbon fiber ensures you'll have this wallet forever. Koala Gear DJIN (https://www.kickstarter.com/projects/koalajoey/djin-the-wallet-perfected) Features: RFID blocking Concealed drawer Capacity: Up to 10 cards or 20 bills Material: Leather or microfiber This patent-pending wallet raised over $540k and is designed to simply open, slide, and tilt for quick and easy access to your cards so you can pick what you need without digging around. In addition, each DJIN wallet comes with a Koala Gear RFID-blocking card to keep each card behind it, as well as the first card in front of it, safe. With magnetic sides for a secure closure that won't demagnetize your cards and a pocket to store coins, cash, or a spare key, this has all the details you need in the perfect wallet. Decadent Minimalist DM1: Titanium & Carbon Fiber Wallet (https://www.kickstarter.com/projects/mooner/dm1-titanium-and-carbon-fiber-wallet-by-decadent-m) Features: Lightweight, one-piece construction Available in 3 different finishes Capacity: Up to 8 credit cards Material: G2 titanium The first Kickstarter wallet campaign to raise over $500k, the patented DM1 wallet has now sold over 5,000 wallets. These wallets are perfect for minimalists or for those who want an extremely simple card holder—a single piece of titanium is cut into the exact shape needed to hold 8 different cards. An open front and back make for easy access to important cards like photo IDs. With features like rounded corners and an exact tolerance to hold your cards securely in place, this slim wallet is resistant to wear and perfect for storage in pockets or purses. Mjölnir (https://www.kickstarter.com/projects/feb29/mjolnir-a-fxxxking-great-wallet) Features: RFID blocking 8 different color options Capacity: up to 12 cards Material: RS15 fabric This was Kickstarter's most-backed and highest-funded wallet in 2019, with over $480k raised. With possibly more features than a sports car, this RFID-protected wallet includes a spare key pocket, secret pocket for up to 2 more cards, quick-draw mechanism that fans out your most reached-for cards, mini travel pen, coin-sorting section, fall-resistant design, and storage for a SIM card and removal tool. This efficient, good-looking, and slim wallet is also resistant to water and constructed from ripstop fabric, which ensures your wallet is (and will remain) durable no matter what happens. Most backed Kickstarter wallets With all of the Kickstarter wallet options available, it can be hard to know which ones are trustworthy and which ones are making empty promises. Here are the five wallets with the most backers on Kickstarter—meaning the most people on Kickstarter have believed in the mission of these wallets, so you can know you're getting a trustworthy product. The CRABBY Wallet (https://www.kickstarter.com/projects/1369622196/the-crabby-wallet-a-wallet-that-is-not-for-everyon) Features: Band to attach to smartphone 10 color options Capacity: 10+ cards Material: Elastic If you've been on the hunt for a wallet that just holds your cards and does a great job at it, this is the one for you—and over 15k other backers agree. Made of pure elastic with only two pockets, this simple, lightweight wallet holds only the essentials. With an attachment loop for your keys and an elastic band that secures tightly to your smartphone, this wallet ensures all of your most important items stay together and where they belong—in your purse or pocket. The Micro Wallet (https://www.kickstarter.com/projects/625059603/the-micro-wallet-doing-more-with-less) Features: RFID blocking 0.3 mm thicker than a credit card Capacity: Up to 8 cards Material: Tyvek® Bulky wallets take up valuable space and make finding the card you need almost impossible. This wallet holds cash and all of your important cards while remaining ultra-thin, saving you pocket or bag space. A simple clam-style opening allows you to easily access your cards with a flick of the wrist. The Micro Wallet is made of an incredibly durable, water-resistant, and eco-friendly material that has RFID-protected strips woven in, ensuring that your information is protected and your wallet is long-lasting. Over 10k backers pitched in to make this wallet available for purchase. BANDO 2.0 (https://www.kickstarter.com/projects/elliothavok/bando-20-slim-thin-minimalist-wallet) Features: RFID blocking Pull-tab storage Capacity: 15 cards, 50+ bills Material: Pressed Saffiano canvas Over 8k backers helped bring this Kickstarter wallet to life, and now you can experience the difference it makes for yourself. A three-compartment system keeps your most-reached-for items separated and easily accessible, while a silicone grip cash band keeps your bills secure. In addition to a secret compartment for keys and 2 quick draw slots, it also features a pull tab to access your cards instead of a traditional clam-style fold, which provides almost instant access. Made of a vegan, RFID-blocking material that's more durable than genuine leather, this is a slim wallet that doesn't compromise function. BANDO 3.0 (https://www.kickstarter.com/projects/elliothavok/bando-30-multi-functional-slim-wallet-by-dash) Features: RFID blocking Quickdraw slot Capacity: 10 cards Material: Pressed Saffiano canvas From the same producer of the BANDO 2.0 comes the BANDO 3.0—an upgraded, slimmer version of the fan-favorite that almost 8k backers brought to life. The 3.0 retained the gel-grip cash pocket and 2 quick draw slots of the 2.0, but the most notable new feature is the one-touch quickdraw mechanism to fan your cards out. The cardholder is made of an extremely long-lasting aerograde aluminum that won't degrade or compromise your cards. Made of the same vegan, durable, and RFID-blocking material as the 2.0, this wallet is an excellent investment to keep your belongings safe. DASH 4.0 Wallet (https://www.kickstarter.com/projects/elliothavok/dash-40-wallet-a-minimal-wallet-redefined) Features: RFID blocking 2-year warranty Vertical access for chip cards Material: Pressed Saffiano canvas and woven medium stretch fabric Close to 8k backers helped make the idea of a "perfect wallet" a reality, featuring a quickdraw for accessing your favorite cards, a through middle pocket for easy access to cash, and elastic backing for extra storage for additional cards or supplies. This wallet is constructed from a coated canvas leather front and features an elastic back that stretches 4 directions instead of just 1 for maximum storage capabilities. Instead of spending hours researching the best Kickstarter wallets, all you have to do now is pick out which one you'll buy. No matter which option you choose, you can know that you're getting one of the best wallets out there, that others believed in and supported from conception to physical product.

The benefits of marketing automation are impossible to ignore. Statistics show that a whopping 77% of entrepreneurs and small business owners saw an increase in conversion rates after switching to marketing automation. What's more, these same users found that using a marketing automation platform lowered their marketing costs by over 12%. The benefits of automated marketing aren't just financial. Automated marketing saves a business a lot of time and hassle by automating tasks that would otherwise have to be handled by one or more employees. Even more importantly, if offers invaluable insight into consumer trends and shopping habits. With automated marketing, a business owner can identify a target audience at a glance, know what this audience is looking for, and then deliver the desired products/services. Automated marketing also enables a business owner to see what isn't working, so he or she can adapt marketing campaigns with a low return on investment. There are many multiple marketing automation platforms to pick from. This should theoretically make it easy for a business owner to find the one that best suits his or her needs and budget. However, the multiple options often make it difficult for entrepreneurs to know which company's services, products, and features are the best. While some marketing automation platforms are arguably better than others, in most instances, the best platform for a business will be determined by a company's budget, industry, location, business model, and target audience, among other factors. Following is a comprehensive overview of two of the best-known platforms, Klaviyo and Activecampaign. Activecampaign vs Klaviyo Activecampaign has been in operation since 2003. It is a U.S.-based company but has offices in Australia, Europe, and South America. It is valued at over $1 billion. Klaviyo was founded in 2012, almost a decade after Activecampaign. However, it has grown exponentially since its inception. This is thanks in large part to Shopify's August 2022 announcement that Klaviyo would be its recommended email solution partner for the Shopify Plus Merchant Platform. At present, Klaviyo has offices in the United States and UK. Klaviyo vs Activecampaign: Services Klaviyo Features Automated email platform. Klaviyo offers multiple email marketing solutions including pre-built email templates and segmentation tools for custom email creation. Segmentation is built not only on a business owner's settings but also on real-time information. This includes products recently viewed, items ordered, abandoned shopping cart information, information on items back in stock, best-selling items, etc. As information changes, Klaviyo email segmentation automatically adapts to meet consumer needs. A/B testing is regularly conducted to identify the emails with the highest return on investment. SMS. SMS marketing is simple, fast, and effective. It also has a higher click-through rate and response rate than email marketing. Klaviyo not only enables business owners to send personalized messages with ease but also helps business owners boost their SMS subscription rate by using various channels to encourage consumers to sign up for instant messages. Klaviyo can send SMS messages to consumers in the United States, United Kingdom, Australia, and Canada. Signup forms. Klaviyo has multiple sign-up form templates to make it easy for a business to encourage customers to sign up for email or SMS marketing updates. Social media advertising. Done right, social media advertising can boost a business by enabling it to reach the right people at just the right time. Klaviyo provides stellar advertising options for both Facebook and Instagram. It also does automation split testing to identify the most effective advertising methods. Activecampaign Features Email marketing software. Activecampaign offers the same email marketing automation tools Klaviyo supplies, but there are some important differences between the two platforms. Activecampaign segments its email marketing platform to provide targeted services to B2B business owners, B2C business owners, and commerce businesses. Furthermore, a user can select specialized templates and services based on industry. Options include education, hospitality/travel, technology, fitness, non-profit, small business and blogger/influencer. Marketing and engagement automation. Activecampaign's marketing and engagement automation platform saves a business owner a lot of time and hassle by sending automatic emails based on consumer behavior and interests. Emails are segmented to ensure that potential and current customers receive personalized information and help. Automation split testing enables a new business to see which messages are the most effective. What's more, the platform notifies a company if a sales representative needs to get personally involved with a consumer. Landing page and website form creation. An engaging website is key to bringing in new customers and building brand loyalty. Activecampaign helps new business owners build engaging, optimized landing pages quickly and easily. It also offers website forms to make it easy for business owners to collect personal data. SMS marketing. Activecampaign offers SMS marketing services inside the United States and on an international level. Klaviyo vs Activecampaign: Ease of Use and Customer Service Both marketing automation platforms use a "what you see is what you get" interface to make it easy for business owners who aren't tech-savvy to use the services and features with ease. Both sites also have a blog with advice on topics such as email marketing, automation workflows, sales automation, creating a successful marketing campaign, etc. Activecampaign allows users to connect more than one offline or online store to a single account. This service is not available from Klaviyo. Klaviyo has over 200 integrations to allow for customized used on commonly-used e-commerce platforms. Activecampaign, on the other hand, has more than 870 integrations. Both companies provide services online. However, Activecampaign offers more deployment options than Klaviyo. Klaviyo is a cloud, SaaS, web-based platform that can be accessed by smartphone. Activecampaign offers the same access options but also be installed on a desktop computer. It is compatible with Windows, Mac, and Linux operating systems. Klaviyo offers email, live chat, and help desk support. Activecampaign offers these forms of support along with an FAQ section, forum, knowledge base, and phone support. Unfortunately, neither site provides 24/7 support from a live customer service representative. Klaviyo offers webinars and documentation to help new users get started on the platform. Activecampaign, on the other hand, provides in-person training, live online training, webinars, documentation, and training videos. Klaviyo vs Activecampaign: Costs Klaviyo Prices Klaviyo offers a free version of its platform for business owners who have fewer than 250 contacts. This can be ideal for new companies with a limited budget who want to jumpstart their email marketing campaign with automated SMS and email marketing services. Rates rise once a business has more than 251 contacts. Klaviyo charges $35 a month for email and SMS services (or $20 a month for its email marketing platform) if a business has between 251 and 500 contacts. Costs are as high as $1,970 a month for companies that have between 145,001 and 150,000 contacts. The scalable price plan is a plus for companies as they only pay for the services needed at any given time. Upgrading or downgrading from a plan is an automatic, seamless process. Activecampaign Prices Activecampaign does not offer a free version of its platform. However, it does offer a free trial period, with no credit card information required for set-up. Activecampaign users pay a flat fee for services, and there are four plans to pick from. These are Lite, Plus, Professional, and Enterprise. A person can pay for a marketing and CRM plan, or simply pay for transactional emails. For marketing and CRM plans, monthly fees vary depending on the number of contacts a business has. For the Lite plan, the fee is only $9 a month for companies with fewer than 500 contacts. It rises to $49 a month for the Plus plan and $149 a month for the Professional plan. Enterprise clients are required to obtain a custom quote. As the number of contacts grows, the fees increase for each plan, rising as high as $449 a month for the Lite plan if a company has more than 75,000 contacts. Activecampaign vs Klaviyo: What Customers Say Klaviyo has an average 4.7-star review ratings. Activecampaign has an average 4.6-star review ratings. Klaviyo Reviews Users have given Klaviyo high marks for being easy to set up and easy to use. The company also does well with providing fast results after set-up. The onboarding process is streamlined even though Klaviyo does not have have as many training features as Activecampaign. The biggest complaints about Klaviyo have to do with its software and bandwidth. Some have described the software as "rudimentary" while others note the server bandwidth and API functions are lacking. Activecampaign Reviews Activecampaign gets high marks from business owners who say it is professionally made, easy to use, and offers great value for the money spent. It has also been praised for its outstanding customer service. Others, however, say that the software version of the automated platform is defective. This has not only caused frustration for some users but even resulted in lost work. Klaviyo vs Activecampaign: Overall Performance Klaviyo and Activecampaign are both great automated marking services; however, each platform has its own set of pros and cons. Klaviyo Klaviyo is the tool of choice for anyone who needs a free marketing service to jumpstart a marketing campaign for a brick and mortar or e-commerce business. The fact that it's free for the first 250 contacts makes it easy for a new business proprietor to get professional marketing help at no cost. Klaviyo is also ideal for use for any ecommerce business, as it is specifically designed for commerce stores. It's the perfect email marketing solution for Shopify; as soon as it's installed, it will start syncing the last ninety days of Shopify data to give business owners valuable insight into customer experience and satisfaction. Once the past ninety days of data are synced, Klaviyo brings in the rest of one's historical data, providing a treasure trove of valuable information to ecommerce business owners. Activecampaign Perhaps the biggest drawback of Activecampaign is its price structure. A scalable structure is ideal for most businesses, especially online ones that may scale in size fairly rapidly with the right marketing plan. The lack of a free plan is yet another drawback, as users who need immediate professional help on a budget will likely gravitate to Klaviyo and, once on the platform, stick with it even after they have more than 250 contacts. However, Activecampaign offers far more features than Klaiviyo. Some of these features may not matter much to businesses that don't need them, but they can make a world of difference to many ecommerce stores. The multiple integrations make Activecampaign the platform of choice for many entrepreneurs who may not use the most popular ecommerce or blogging platforms. The ability to send SMS messages to anyone in the world is a huge plus for international companies and companies that want to reach an international audience in the future. Furthermore, Activecampaign's customer service is second to none. Its multiple training options are a huge asset to entrepreneurs who need to learn how to use the platform to its fullest potential, without undue delay. Its help services make it easy for users to get fast help to avoid potentially devastating downtime. Choosing the right automation platform for a business can spell the difference between success and struggling to get by. While it is possible for a business owner to switch to another platform at a later date, it's best to pick the right one from the get-go and then stick with it to avoid data loss and marketing disruptions. Those who are considering the two platforms outlined above will want to pay close attention to the strengths and drawbacks of each program to ensure the one they work with is the best choice for their business needs.

Personalized marketing is a must in today's world. Consumers expect personalized emails and text messages that address their specific needs, wishes, and interests. This is why companies with winning personalization strategies see up to 10% more growth than companies that do not focus on personalized marketing efforts. Naturally, it's impossible for a busy business owner and his or her employees to keep track of every single consumer to ensure he or she is receiving needed personal attention. That is why automated marketing platforms are a must for many brick-and-mortar and ecommerce platforms. With automated marketing, a business owner can ensure every single new customer or subscriber receives a hearty welcome and heartfelt thanks for shopping at the business. Automated marketing can also help consumers resolve issues that typically lead to abandoned online shopping costs which cost businesses a whopping $18 billion a year in lost sales. Furthermore, targeted emails save consumers time and hassle by providing needed information and help; this engenders brand loyalty and word-of-mouth marketing. Choosing the right marketing platform is imperative to ensure long-term business success. The following overview of Klaivyo vs. Privy is designed to help new business owners get to know two of the most popular automated marketing platforms in order to make a well-informed choice. Privy vs. Klaviyo Privy and Klaviyo are both automated platforms designed for use by e-commerce stores. At the same time, their features can also be valuable to brick-and-mortar marketers. Klaviyo vs. Privy: Features and Amenities Klaviyo Features Email Marketing: Klaviyo has a versatile email marketing platform to send segmented emails according to a user's specifications. The platform can also send automated emails based on a business owner's pre-set specifications. If, for instance, a shopping cart is abandoned, abandoned cart messages will go out to encourage a person to complete the purchase. Furthermore, Klaviyo does A/B testing on all its emails to see which ones generate the most clicks and sales. All send times are optimized to ensure they reach the receiver at the best possible time. SMS marketing. Klaviyo can send out SMS messages to consumers in the United States, Canada, Australia, and the United Kingdom. What's more, Klaviyo provides consumer data for each person receiving a text to enable the sender to personalize messages as needed. Templates. Easily customizable email, newsletter, and SMS templates enable a business to showcase itself and its products/services in the best possible light. What's more, these templates help a marketer save time so he or she can focus on other aspects of running a business. Data reporting. Every entrepreneur needs detailed insight into his or her target demographic and sales in order to succeed long-term. Klaviyo's platform enables a proprietor to collect data that can be used to make smart business decisions. Privy Features Email marketing. Privy can be used to send welcome emails, abandoned cart messages, customer winback messages, and newsletters. The platform offers segmentation features so users can customize these messages as needed, and it provides handy, attractive templates to save email marketers time and hassle. SMS marketing. Privy has two SMS marketing tools. One is designed for segmented messages while the other is a broadcast tool to make important announcements to all SMS subscribers. Both tools come with appealing templates to boost reads, clicks, and online sales. Conversion services. Privy was originally designed as a lead capture and pop-up service, so it's not surprising that it offers a range of top-tier conversion services. It offers multiple email capture pop-ups that can be used as-is or customized to meet a company's exact needs. Its spin to win tool makes sign-ups fun and memorable by allowing consumers to spin the spinner for a chance to win a prize or discount. The cross-sell pop-up tools are an invaluable asset that enables an online store to set up cross sell displays customized to meet each website visitor's interests. Privy also has a free shipping bar for online businesses that will offer free shipping on purchases over a certain amount, so users can see if they need to add anything to the cart to qualify for free shipping. Klaviyo vs. Privy: Ease of Use and Customer Service Klaviyo offers helpful webinars and additional documentation to help new users learn how to master its many features and services. Privy has masterclass videos and a marketing podcast. However, it's Privy's offer to schedule a free call with an ecommerce coach that is sure to grab user attention. During the call, the Privy coach helps new users get to know the Privy platform and answers any questions they may have. Just as importantly, the coach also takes the time to understand each user's business goals and offers industry-specific advice on best marketing practices and strategies. Klaviyo users who need help and assistance can contact the support team via email, live chat, and through help desk support. Privy users who need assistance can get in touch with the support team via a contact form on the website or by sending an email to a specific Privy department. Privy also offers assistance via live chat. Klaviyo has more than two hundred integration tools. Privy, on the other hand, only has nine. Both Klaviyo and Privy have a user-friendly interface. The drop editor and "what you see is what you get" content management system makes it easy for business owners to get started with either Klaviyo or Privy even if they do not have prior experience using an automated marketing system. Klaviyo vs Privy: Cost Klaviyo Pricing Plan Klaviyo uses a handy scalable price system based on the number of contacts a business has. New businesses can open a free account and use it to send emails and SMS messages to up to 250 consumers. Once a business has 251 contacts, Klaviyo starts with a basic charge of $35 per month for email sends and SMS services, or $20 per month if a proprietor only uses the email services. This plan applies until a business has up to 501 contacts, at which point the price rises incrementally. Users do not have to upgrade or downgrade plans. This is done automatically as Klaviyo calculates the number of SMS messages and email sends per month. Privy Pricing Plan Privy, like Klaviyo, has a free option. This option only applies to marketers with fewer than one hundred email contacts. However, it includes not only email services but also an unlimited number of Privy popups and flyouts, free shipping and "add to cart" bars, advanced targeting, and email and chat support. Privy also offers two paid plans. The Starter plan is for marketers with up to 250 contacts and includes Privy's email and conversion services. It starts at $15 a month. SMS services can be added to this plan (or even the free plan) for an additional $10 a month. Privy's Growth plan starts at $45 per month. It includes email services, signup forms, conversion services, and SMS marketing. It is designed for use by companies that have up to 3,000 email subscribers and 500 text message subscribers. Email sends are unlimited, and a user can send up to 3,000 text messages a month. The Growth plan also comes with a one-on-one onboarding service for new users. Like Klaviyo, Privy does not require users to manually switch from one plan to another. The process is automated to ensure a business has the services it needs but is not paying for additional, unnecessary features and amenities. Privy vs. Klaviyo: What Users Say Klaviyo gets high marks for offering good value for the money spent. Users are happy with the fact that it's easy to integrate, has plenty of features, and delivers periodic data reports via email. The fact that it is compatible with mobile devices is another plus. However, some have voiced dissatisfaction with the company's templates while others say the support staff was not helpful. Privy users are also happy with their choice of platform. Most users state that it has helped them significantly grow revenue and increase their customer base. The vast majority would recommend Privy to others. The main complaint people have about the platform is the high cost, especially for companies that have a large contact list. Privy vs. Klaviyo: A summary Klaviyo is the company of choice for a business that wants to focus on email marketing. The company excels in this field and offers all the tools one needs to create appealing emails with a high ROI. What's more, Klaviyo's data reports are an invaluable tool for any entrepreneur who wants to keep tabs on market developments and make data-driven decisions. Stats show that data-driven businesses are 23 times more likely to get customers than companies that do not use data when making business-related decisions, so data collection is an important feature that can't be ignored. Privy, on the other hand, is perfect for ecommerce stores that want to improve conversion rates and reduce cart abandonment. Privy helps online sellers engage website visitors, turn them into customers, and encourage them to make future purchases. Furthermore, it's a great tool for helping new entrepreneurs collect customer information for an email and SMS marketing campaign. Privy's email and SMS marketing tools are effective and easy to use. They can be just what one needs to jumpstart a campaign. However, Privy's free plan ends when one has only 100 contacts while Klaviyo's free plan can be used until one has 250 contacts. What's more, email and SMS marketing aren't Privy's strong points. Comparing Klaviyo to Privy is a bit like trying to compare apples to oranges. Both are automated services, but both excel in different fields. An entrepreneur may want to consider using both tools to help his or her business reach its full potential. With these tools, one can save a lot of time and hassle while consistently growing a business long-term. I personally used Klaviyo and Privy for a recent product launch that sold $238,740 in 24 hours.

How Does a Print on Demand Business Work? The print on demand business model makes it possible for any entrepreneur to sell products without investing in items for sale upfront. To start, an entrepreneur chooses which products to sell, creates or purchases unique designs for the products, and then provides the designs/images to a print on demand supplier who keeps a range of blank items such as clothing, dishware, and accessories in stock. After a customer places the order, the supplier prints the items in accordance with the customer's wishes and ships the final product to the buyer. The entrepreneur then pays the supplier a previously agreed fee for each product sold and shipped. Print on demand is becoming increasingly popular as consumers turn from ready-made, mass-produced items to customized products. The fact that the industry is inherently sustainable and eco-friendly is yet another point in its favor, as a growing number of consumers are putting a premium on purchasing items from an eco-friendly production model that does not generate waste. The industry grew by 12% from 2017 to 2020 and further growth is expected in the coming years. However, that does not mean an entrepreneur can simply start up a business and expect immediate success. Proper planning is a must to build a company that will be successful long-term. Following is a comprehensive guide on how to start a print on demand business. Choosing One or More Print on Demand Designs Passion and talent will likely play a big role in the creation of designs for the print on demand business. Artists who specialize in a particular style or type of art (be it birds, dogs, flowers, nature scenes, etc.) will likely want to create art in their preferred styles. (My dog Rosie Bear) - She would do great on a T-Shirt or Coffee mug! An entrepreneur who wants to convey a particular message to the public (be it in support of a political cause or religion) will likely choose words or catchy phrases in line with his or her beliefs. Print on demand is also used by many business owners to promote their goods/services; in such instances, the product would likely feature the company logo and/or business name. At the same time, a person does not need to be an artist, have a particular cause, or own his or her own business in order to start a print on demand business. Public domain art that can be adapted or even used as-is can be found on sites such as Pixabay; alternatively, one can hire an artist or graphics designer on sites such as Upwork or Fivver. All one needs to do is come up with an art idea or concept. The first step in choosing a design is to select a target demographic. It could be based on: Location Ethnicity Age Socioeconomic status Interest (i.e. dog lovers, bookworms, sports fans) Once you know who you want to target, do some research to see which designs are already available for those in your target audience. Ideally, you'll want to come up with design ideas that are likely to appeal to potential consumers and that have not been used multiple times by potential competitors. Choosing a Print on Demand Product Recent statistics indicate that the three most popular print-for-sale items are T-shirts, mugs, and hoodies. Other trending products include: Sports clothing Hoodies Hats Stationary Phone cases Wall art Tote bags These products sell well, which means they can be a "safe bet"; however, it also means that an entrepreneur will be competing against literally thousands of other businesses to get client attention and make sales. A business can do well by offering some of the above-mentioned products, but it's also a good idea to look for niche items that aren't readily available from multiple sellers. Good options include shower curtains, custom pendants, and foot mats. Once again, careful research is in order to find products that will appeal to the right audience. It's also important to make sure the item in question has a good profit potential and can easily be restocked by the print on demand supplier. Entrepreneurs may also want to consider items that can be bundled together to jumpstart sales. Good examples include shower curtains with bath mats, hoodies with leggings, and pet bowls and pet clothing. How to Choose an Artist for Print on Demand Products Unless the entrepreneur is an accomplished artist, it's best to hire a freelancer who has expertise in this field. The same point applies even if the product will feature a message rather than a design, as a good calligrapher will be able to create a unique font and add flair to the text to ensure it's unique and appealing. There are several things to keep in mind when looking for an artist or calligrapher to do work for a print on demand business. First, the artist should have experience providing the type of art needed, for the medium on which the art will be printed. The artist should also be able to draw or design in the desired style. Finally, the artist should be able to finish the design by the agreed-on date. Check online reviews to see what other designers have to say about the individual or company in question to ensure it has a track record of doing good work at a good price. How to Choose a Print on Demand Supplier When looking for a supplier, it's often best to pick a large, well-known company that has the experience and an established track record. Other factors to consider include: Look for print on demand services that have the printable materials needed for current or future use. This makes it possible to expand custom products in the future without finding another supplier. If print on demand custom products are meant to be shipped internationally, make sure the supplier can handle international shipping See what print on demand companies and consumers have to say about the local print provider. It's wise to avoid ones that have received repeated complaints about low-quality products, shipping delays, and shipping mistakes. Printify is a great Print on Demand Supplier Is Cost an Important Factor When Choosing a Print on Demand Supplier? Cost is yet another factor to consider when choosing an artist or supplier. After all, an entrepreneur will naturally want to ensure he or she can turn a profit on the print on demand business. However, bear in mind that cost is secondary to quality and service. Never choose a supplier or artist based on cost alone. High-quality materials and workmanship are a must if a business is to be successful long-term. Set up the Print on Demand Business A print on demand business is a fairly simple operation, but it should still have a business structure that offers optimal tax benefits and protects an entrepreneur's assets in the event of legal action. A limited liability company (LLC) can be a good option for many entrepreneurs. If the print on demand company is run by two or more individuals, a partnership is likely in order. If you choose to set up an LLC, Tailorbrands makes the paperwork a breeze. One of the things I dread most in stating a new business is the paperwork. Not anymore. The business will also need a physical address, but that does not mean that one has to use his or her home address for this purpose. A business center can provide a new business owner with a professional address without the need to lease office space. The print on demand business will also need a catchy name. Pick one that is short, easy to spell, and easy to remember. It should not be similar to a competitor's name and there should be a .com domain available for the business to purchase. A good name should accurately convey what the print on demand service offers while allowing space for an entrepreneur to add or remove products or designs in the future. It should also appeal to the online business' target market. A logo is also a must as it boosts confidence in the business, enables clients to remember the business easily, conveys an accurate representation of what the company offers, and generates brand loyalty. The logo should look good not only on products but also on offline and online platforms such as an online store, social media platforms, and emails. Putting up Products for Sale Once the products are ready and the print on demand model is good to go, it's time to start selling. An entrepreneur can sell print on demand products not just on his or her own online store but also Amazon, Etsy, eBay, Shopify, Wix and other, similar platforms. Large platforms enable one to generate brand awareness quicker than would otherwise be possible while also generating trust in consumers who are used to shopping on these large e-commerce sites. Taking Good Photos for a Print on Demand Store To set up items for sale, an entrepreneur will need high-quality images. For the best shots, it's a good idea to order one of each product being posted for sale and then hire a photographer to take good pictures of items from multiple angles. A recent survey found that nearly one-third of consumers want to see multiple photos of a product for sale before making a purchase while 60% of buyers prefer images that offer a 360º view to those that only show limited viewpoints. In addition to images, each product will need a winning description. It doesn't need to be wordy; in fact, the goal is to keep it short, to the point, and easy to remember. Each description should highlight the product's best features and amenities and explain what sizes and customization options are available. If items are machine washable, waterproof, etc., this information should be listed in the product description as well. An entrepreneur should also note if the product ships at the customer's expense or the business' expense. The latter option is best, especially for orders over $20 to $30. Statistics clearly show that while shipping costs increase overhead expenses, they also boost profits. A whopping 90% of consumers say that free shipping is the reason they shop online and 80% will abandon a shopping cart if the seller does not provide free shipping or list a free shipping threshold. Advertising Print on Demand Products Advertising plays an integral role in creating awareness of a business and standing out from the competition. A business owner can start promoting the business even before the first products are put up for sale by setting up social media accounts on platforms that target consumers are most likely to use. Social Media Advertising of Print on Demand Custom Products TikTok and SnapChat are ideal for an entrepreneur targeting young people. Pinterest is the platform of choice for an entrepreneur creating products for women. Instagram, YouTube, and Facebook are ideal options for companies that want to reach middle-aged clients, while LinkedIn can be a good platform for companies targeting business owners. Each social media platform should have uniform branding so that consumers will associate platforms with the print on demand business. The platforms should be updated regularly, so consumers know what to expect; however, it is important to avoid the urge to continually push new products. Social media, after all, is designed to be social, so entrepreneurs will want to be sure to use the platforms to engage with customers. Ask questions, host competitions and giveaways, and get to know consumers in order to better meet their needs. Can Paid Advertising Bring in More Sales? Paid advertising can take a bite out of an entrepreneur's profits; however, it can also give a business a needed initial boost by bringing in clients and generating sales. Google Ads is a good option as it can reach tens of millions of potential clients; however, a business owner will want to continually monitor the campaign to ensure it is bringing in a return on the investment. Social media advertising is also effective, especially if one has chosen the right target demographic and is able to create advertisements that appeal to those most likely to be interested in the products in question. Influencer marketing is yet another great way to generate sales. While some of the best-known influencers charge huge sums for their services, a new business owner does not have to work with celebrities in order to succeed. Micro influencers who have small groups of followers can be very effective and working with several of these individuals can help an entrepreneur reach various target demographics. Growing a Print on Demand Business Getting a print on demand business off to a successful start is a great first step. Create high quality products and eventually, word of mouth will help news of the business to spread. New consumers will come in, refer others to the business, and make repeat purchases themselves. At the same time, product quality alone won't guarantee business success. Keeping the business successful long-term requires continued product research, good customer service, and attention to detail. An entrepreneur will want to keep an eye on expenses to ensure a good profit margin, making needed adjustments to the business to ensure a steady supply of goods at a reasonable cost. Analyzing sales data is important, as it enables an entrepreneur to see which items are selling well and which should be discontinued. It can also help an entrepreneur identify new products and designs that could appeal to his or her target audience. Ongoing marketing also plays a role in a business' long-term success. An entrepreneur will want to stay in touch with customers via email to keep clients abreast of new products, offer discounts, and provide interesting insight into the business' inner workings. It's also wise to encourage customers to leave positive reviews, as these generate trust in the business and bring in new sales. Social media platforms should be updated on a regular basis to feature tips, tricks, insightful information, new product advertisements, and more. A print on demand business can provide an artist or activist a way to share his or her passions with others. It's an ideal way for an entrepreneur to start a business without having to purchase products upfront. It's versatile, as a print on demand business owner can add new products for sale and discontinue old ones without having to sell off inventory at a loss. It will take a fair bit of planning, research, and hard work to get the venture off the ground but the results can be more than worth the effort. Those who are interested in starting a print on demand business should consider the tips outlined above and customize them to meet their specific needs. It is important to start the business model on the right foot by choosing the right designs, products, business partners, selling platforms, social media platforms, and marketing strategies. It is also important to continue to monitor the company's progress and look for the best ways to grow the business and meet consumer expectations. Doing so increases the odds of long-term success, making it possible for the new business owner to meet his or her goals faster than would have otherwise been possible.

($244.44k In 24 Hours in my Klaviyo account) If you have read any of my blog posts, you know how much I love email marketing. It is a core part of my e-commerce brand's success and profit. As an e-commerce founder, I want to help you hire the best ecommerce email marketing agency from the start. Nothing is more frustrating than hiring a new email marketing agency, waiting for weeks to get started, and being stuck in a contract. Not to mention, when you do get results they aren't what you had hoped. 3 Steps to take before you hire an email marketing agency Most online stores are already doing email marketing and getting some results. Do these 3 things before you talk to any email marketing services companies or experts. Step 1 - Understanding your current email marketing performance If you don't know where you are at, how will you know if the email marketing agency is performing well or not? Step 2 - Be clear on your communication expectations This will help an email marketing agency determine if they can actually hit your goals. A great one will be transparent and tell you if they can't help you as well. Step 3 - Have a clear email strategy that you can explain easily to your email marketing agency Most agencies will help craft your overall strategy, but having your own will help them understand your position in the market better. Decide what email marketing services you want to outsource (Email automation, Email marketing campaigns, Email Design, etc.) It is really easy to overcomplicate and obsess over details that have no impact on your email marketing campaign's success. Being clear on what email marketing services you may want for your online store is important. It is most common to hire an email marketing agency to do it all and typically removes any bottlenecks between your brand and getting emails sent out. When I stopped micromanaging my email marketing agency and let them just run with it, I was able to get my time back to work on other things in my business. It was a true sense of freedom. Delegating my email campaigns to a marketing agency was one of the biggest time savers and had amazing ROI. Do you have a real email marketing strategy? Regardless if you decide to hire email marketing experts or you decide to keep email in-house, having a real email marketing strategy is key to profit. For my own brand, we never really had a high-level strategy that we could refer to for crafting email campaigns or email automation. Taking the time to define your email marketing strategy makes the day-to-day tasks of designing and building emails much easier and faster. Do this one thing before you hire an email expert A free consultation is a good first step to understanding what the agency may be like to work with. But the best way to do is to test them before hiring them. Do this first! Give the email agency you are vetting access to your Email Service Provider. Ask them to perform an audit of your account. In the audit ask them to show you exactly what they would do to improve performance and manage the account. This will give you a true perspective on what they will do before you sign a long-term contract. Even if you decide you don't want to work with them, you will have an email marketing strategy for your ecommerce company. Delegate the management of the agency to an employee In my own eCommerce company, the best decision I ever made was delegating to my team. I was able to spend time golfing and with my family because I put in the time to document my process. Taking the extra time upfront to document how you think of email and how you currently do it. Will not only be helpful for the email marketing agency you hire, but it also will give your in house team a road map for success. I am a huge fan of delegating and letting go. It is easier said than done, but after 10 years in the email marketing and eCommerce game I have mastered letting go. I let go so much, I actually sold my ecommerce brand this year! Now I am semi-retired, hence why I needed something to do. That is why I launched this blog. I hope these blogs help you build your ecom brand and get your time back. The final step when hiring an email marketing agency Make sure you get clear deliverables from the email marketing agency. The more information you have, the less you will have to follow up. The worst part about hiring a digital marketing agency or email agency is having to follow up. Understand the following things before hiring them: 1- Exact deliverables - How many email campaigns per month 2 - How many revisions are included 3 - What is the expected communication 4 - How far in advance do you need to provide information for product launches and the email campaign calendar If you know what they will provide upfront, you will save mental energy by being able to clearly measure if they are hitting your targets. Will you hire an email marketing agency for your ecommerce brand? I have a good one for you. Just let me know and I can introduce you.

I made $2,816,217 from email marketing last year for my own online store. Not bad right? 7 Common myths about email marketing Myth 1 - Email marketing is dead Truth - Most people are just doing it wrong. The best way to burn your email list is to send overly designed promotional email campaigns. This is the old way to make money with email marketing. Myth 2 - You need to use HTML to make an email Truth - Email service providers are now drag and drop. HTML is not needed and overkill. Myth 3 - You need focus on email design and hire a graphic designer Truth - Overly designed emails are not native to your inbox. Do you send your friends a perfectly designed email or plain text? Be native to the platform to succeed Myth 4 - The only emails I should send are promotional Truth - You need to earn trust from your list. The worst way to do this is to ONLY send special deals and promotions. This will guarantee you end up in the dreaded spam folder. Myth 5 - You should use a no reply email address Truth - The goal is to hear from your email subscribers not ignore them. If you aren't willing to get replies from your list, you should not invest in email marketing. The worst thing you can ever do with email is to send from a no reply email address. Myth 6 - Email marketing is too expensive Truth - Email marketing should have the highest ROI of any marketing channel. Myth 7 - You should send email newsletters with multiple calls to action Truth - The most effective way to send email marketing campaigns is to have one clear call to action. Multiple calls to action and company updates in one email isn't as effective. Keep it simple. What type of business should use email marketing? Almost any type of business can benefit from email marketing. 1- Ecommerce 2- Digital marketing agencies 3- Bloggers 4 - YouTubers 5- SAAS companies 6 - Course creators 7 - Freelancers 8 - Traditional brick and mortar retail Email is one of your only owned assets and any business can benefit from building an email list. How does organic social media marketing vs Email Marketing Email marketing is still one of the most effective ways to build an owned asset. Social media channels such as Instagram, YouTube, Facebook, and TikTok are reliant on their algorithms. You don't own your audience and it is difficult to push your audience to take action off the platform. An effective email marketing strategy can make you money, build your brand and build authentic relationships simultaneously. Email marketing can reach many people while also feeling like it is personal. How do you make money with email marketing? (Step-by-step guide) Step 1 - Set up a way to collect email subscribers and build your own list Examples: Pop up form (Software: Privy) Lead form (Typeform) Quiz (Pre-Hook) Customers that buy from you (Shopify) The software you use may differ based on the type of business you are running. The most important thing is that you have a clear offer and a way to gather emails from website visitors. Step 2 - Define your email marketing purpose. This is often overlooked. You need to think from your customer's perspective. Why would your customers want to sign up for your email list? If your email marketing strategy is to only make money. You won't actually make money. It sounds counterintuitive. But you need to bring value and earn the right to communicate with your email subscribers. Example: My email marketing strategy is the following: I want to build my business with my email list and execute this by asking them authentic questions. I will build real relationships by having real conversations at scale with my audience. Step 3 - Set up a simple email cadence When you start out, the volume of emails you send isn't the most important aspect. Try to send on the same days each week when you first start. Half the battle is being consistent. Start with 1 email a week and measure results from there. Step 4 - Don't send an email if you have nothing worth saying This kinda goes under strategy as well, but I would rather have you send one less email that week if you have nothing worth saying. Step 5 - Define your Key Performance Indicators (Goals) You can't hit your goals if you don't have them. Having a baseline for some key metrics can be helpful if it is part of a bigger strategy. If you focus only on revenue, you can hit those goals but the list will become ineffective fast. Metrics to review: Overall percent of revenue from email campaigns Overall percent of revenue from email automation Individual campaign performance Open rate Click rate Unsubscribe rate Again, these are just a piece of the puzzle and shouldn't change your overall strategy for long-term success with email marketing. Step 6 - Send to segmented campaigns (Don't get too technical) Email can get really technical really quickly. But the best way to use the technology is to build segments. Popular segments we use to drive the best results for email marketing campaigns Customer segment Engaged segment Targeted customers who don't own specific products Non-Customers We use a strategy of sending to the most engaged first to increase the chance of our emails hitting the inbox. Step 7 - Dial in your offers No matter what you are selling, you need a great offer. Whether its your own eCommerce product, an affiliate product, a digital product, online course or even a marketing service; you need a great reason for your list to make a purchase. Even if it is an inexpensive product you still need to use your best copywriting to make it compelling. Step 8 - Cross-sell related products If you are having success selling one product, it is a great idea to find or build relevant products for your targeted list. Cross-selling is effective if the product is super relevant. One of the best ways to find these cross-sell opportunities is to ask my customer what products they want me to launch next. This is one of the most effective ways to find these relevant products to launch next. Step 9 - Learn how to launch products in a BIG way Launching new products is a great way to increase repeat order rate, average order value and build your brand. I went into extreme depth on a recent product launch that did $238k in 24 hours. You can read about it here. Step 10 - Use curiosity in your email subject lines Don't give it all away. Write subject lines that get people excited but also curious enough to read your email. Do the same in the body of the emails. You want to engage with your audience but you also want to get them to your website. Don't overdo this or it can become ineffective. Recap: Email campaigns should be simple and sent consistently An email marketing campaign doesn't have to be this big thing that takes a ton of time to create. Take the approach that you want to have authentic conversations with your email list. Using this email marketing strategy will help build relationships through simple and effective emails they are excited to receive. Send consistently and don't overthink it. Lastly, make sure you listen to your customers and reply back if they message you. Have fun with it! How will you make money with email marketing?

Being a successful YouTuber isn't easy. You are already are focused on so many things to grow youtube subscribers. Let's not add another thing to do, unless it is a big lever. To have a chance at growing your Channel Page: You need to make engaging youtube videos for your target audience, this includes: Being an excellent video editor Writing search engine-friendly video descriptions Planning the videos for your YouTube channel Consistently posting videos to your youtube channel Asking your non-subscribers to subscribe (in a non-pushy way) If you are already running a YouTube channel, none of that is new information for you. I want to change your perspective on why email marketing is important for a YouTube channel. How do you drive traffic to your YouTube videos? Having subscribers and the YouTube algorithm can be super effective ways to get new videos seen. But, what if the Algorithm changes? How would you tell your audience or potential audience that a new video is now live? This is where building an email list can be a powerful owned asset. The key thing about email is that when someone signs up to be a subscriber, you essentially own that. Whereas on YouTube you don't own the Algorithm. The only thing that is guaranteed is that the YouTube algorithm will keep changing. Having an engaged email marketing list can make YouTube updates less impactful because you have an owned asset. How to use email marketing for your YouTube channels Email marketing for your youtube channel should not be complicated. I get it, you are busy enough trying to grow your youtube channel. You are focused on making freaking awesome youtube videos that grow your subscriber count. A truly simple approach to this would be to make a basic landing page that can gather emails using a service like ConvertKit. The goal of the landing page is to turn your YouTube watchers into email subscribers. Having a good offer or a real incentive to sign up for your email list will increase your conversion rate. Landing page copy example: Get exclusive videos I only share with my email subscribers. Sign up button - "Sign me up now!" The landing page really depends on your channel content, but don't overthink it. How often do you email your list? Since this is a new marketing strategy, simplicity will be key to getting it started. I would start out by sending out an email when you post a new YouTube video. That is by far the simplest way to start. You could even just say, new youtube video coming in 1 hour to hype your new videos before they drop. There are a million ways to use email to communicate, engage and grow your YouTube channel. Another reason why building an email list should be a part of your YouTube marketing strategy is this. What happens if YouTube deletes your channel or you are banned? I have heard horror stories and I even had one of my YouTube channels become inaccessible. If you are 100% reliant on YouTube, you would be back at zero with literally no way to communicate to your audience. Even if you started a new youtube channel how would you tell your old subscribers? Exactly, you cant! This is a HUGE reason why email marketing and having a list is so valuable. If that doomsday example happened and most of your youtube channel subs are also on your email list. Then you could simply send them an email that says. Hey Team, My YouTube channel was removed, but I started a new one HERE. Please subscribe. Thanks Sully It could literally be that simple and help bulletproof your YouTube empire. Don't overthink it, write emails just like your YouTube videos I think the biggest barrier to entry with starting an email marketing program for a YouTuber is perception. If you have never sent email campaigns or built an email list it could seem like a lot of work. But, you can literally write just like how you talk. They are joining your list because of your videos, they don't want to be blasted with overly designed email newsletters. Send plain text emails just like you would send to your friends on your list. Write them in your own voice and keep them short. You only need one call to action, to watch the newest video. Build a deeper relationship and use direct feedback to grow your YouTube channel (With a simple question email) One of my favorite ways to use email marketing is to ask my list what they want to see. You could use this method to ask your list what video thumbnails they like best. Here is an example: Subject Line: Best thumbnail is... Hey Team, I want your input. Which thumbnail do you like more? A - Thumbnail 1 B - Thumbnail 2 Reply back with your vote. See you in the next video! Thanks Sully This simple 2-way conversational email method can deeper your relationship with your audience and give you feedback as you build your YouTube channel. I use these exact strategies for launching new products. Plus, it helps me understand which product I should launch first. You can use this method to get authentic feedback for any part of your YouTube channel. You could ask them what type of videos they want to see next. What is a better headline, what music do they like in the videos? The questions are endless, the trick here is to be authentic. Building a healthy email list that is engaged through questions can make a promotion email super effective. If you only blast promotional-type emails it won't work. But do this consistently before you promote your youtube channel and your list will be pumped for your new video to come out. Do you use email marketing for your YouTube channel? Let me know in the comments

No one was talking about Facebook advertising when I first launched my online store. I honestly, didn't even know it was an option. I had fought hard to grow my revenue with organic methods. I was spending lots of time and effort in different forums and blogs engaging with my target audience. It drove some sales, but it didn't seem to be very scalable or predictable. I started to document everything I was doing on my Facebook Business Page and the engagement was awesome. I'll never forget my first Facebook ad campaign. Maybe I was lucky? Or I am just that good at copywriting, ha. My first Facebook ad campaign results At the time, I had a very tight budget for marketing as I was fired from my day job. But, if I was going to take my side hustle to a full-time income. I needed to scale my revenue and do it in a profitable way. The copy said, "What does you driver sound like?" Here is the video I believe I paid $300 and received something like 300k views and 1,000 comments. This type of reach was a clear indicator that I need to figure out Facebook advertising. Since that day, Facebook campaigns have been a core part of our marketing spend and growth. Facebook ad mistakes to avoid (Top 3) Here are the top 3 common Facebook Ad mistakes I have made. There are many more technical mistakes to be made. I wanted to focus on bigger lever perspectives on how to manage Facebook advertising and marketing. 1- Not knowing how to run Facebook advertising yourself The biggest mistake to make with Facebook advertising is not understanding how they work. I personally did everything from building the Facebook ad campaign, making the ad creative, picking the ad placement, installing the Facebook pixel, and choosing my audience targeting. If you want to run Facebook ads but don't know what those things are or how they work you can waste a lot of time and money. I was able to build my online store to over $1 million a year running Facebook ads myself. Learning what ad creatives work for your target audience is a key part of understanding your market and growing your business. Now we can do over $1 million in a month. Running profitable Facebook ads is a huge part of that. The next year, I went through the painful process of finding a Facebook advertising agency to manage my ads. I figured a true expert could do it better than I could, right? I burned through the agency after agency and expert after expert. Until I finally found a Facebook ad expert that knew more than I did! Here is a link to how I vet and hire marketing agencies. Ok, I hired the new Facebook ad expert that actually could outperform me. Then what happened? Know your Facebook ad metrics We crushed it! Together we scaled our online store revenue from $1 million, to $4.2 million then to $6.3 million. Then...I make mistake number 1, not knowing how to run Facebook ads yourself. I lost touch and didn't have a good grasp on my Facebook ad metrics. I "felt" like my ad expert who was killing it was too busy with other accounts. Do not take action based on how you "FEEL." So, I ended up firing him even though we had an insane 6X ROAS! Oof, talk about a Facebook ad mistake! If you know how to run Facebook ads and understand the metrics you can make better hiring and firing decisions. Don't make the same mistake I did. The next 12 months were so painful, I hired and fired so many agencies until I built a system for vetting ad experts. Finally, in November I was able to find an ad expert who could beat my results. I will never make that mistake again. Know how to run Facebook ads yourself. 2 - Being too romantic about Ad creative and Ad Copy (Use the data to make decisions) As a small business owner and founder, it is so easy to micro-manage everything. I mean you started the thing right?! Early on, I spent so much time and energy obsessing over the Facebook ad campaigns. I kept worrying about what my customers would think or if the messaging was on brand enough. I was creating Facebook ads like an artist when I should have been acting like a scientist. I remember getting upset if a certain video ad didn't perform well. At the end of the day, it doesn't matter what I think. It only matters what my customers think. Changing my perspective helped me let go of my obsession and brought better results. Test different video ads, ad formats, and ad copy and let the data guide your decisions, not your emotions. If you say "I feel" like this isn't going to work or "I feel" like this is a better way to do it. You have lost. Be a scientist. 3- Running Facebook Ads too early in your business Every business is unique and different. For my business, I waited until I had some early traction from organic efforts. It wasn't a lot but I had broken 6 figures without any advertising. This is not the easiest way to do it or the fastest, but it let me build up some authority and word of mouth before I started to spend money on marketing. I probably spent too much time trying to build the brand without running Facebook ads. But, by building up a small audience and having customers. I had a decent understanding of what my customers liked, what they didn't like, and what type of content they would respond to. You can spend way too much money on Facebook quickly! I wanted to be showing up in Google search engines, have third-party reviews of my products, and get my story out there. My thought process was if someone sees a Facebook and then goes to Google, I need to show up. Become a Facebook ad expert yourself and hire yourself out of that job To recap, Facebook ad mistakes are going to happen. You should know enough to be able to hire and fire effectively. If you can't do that, I would not start spending on Facebook. Don't be too romantic about the ads themselves, let your audience tell you what is working. Have a base of sales from organic methods and some traction before you waste money hiring an agency. Have fun with it, learn from your customers and I hope you scale it to the moon. Do you use Facebook ads in your business? Have you ever made a Facebook ad mistake? Please let me know in the comment section.

What is a personal blog? A personal blog usually has these 5 key elements: The blog's URL is the bloggers name The blog posts and blog content are from their unique perspective Personal pictures of themselves on their own blog Emails or any communication will come from the blogger's name The content they write about is a real passion of theirs What is a professional blog? (Company blog) A professional blog usually has these 5 key elements: Website URL is a business name The content doesn't have a specific person it is from (Although it can have a perspective) No personal pictures on the website Emails or any communication come for the companies' name The content the business writes about is usually from industry knowledge, not a passion This is where it gets tricky - Can you have a personal blog and professional blog in one? Yes! For example, this blog you are on. Is a personal blog about my professional experience. Making this blog a true mix of personal and professional. Attaching a personal story and founder to a brand or blog can be really powerful. I think the reason you start it and your unique goals help define what type of blogger you want to become. The blog type you chose to start with doesn't matter. Just make sure whatever you choose, that it is something you can stick with for years to come. What blog types exist? Media blog Affiliate blog Corporate blog Business blog Personal blog Professional blog Niche blog Why would you start a personal blog? Before starting a blog, I like to have a specific measurable goal that I can aim for and a purpose. My personal blog purpose: I want to help more people build an online income so they can go golfing with me during normal work hours. I know, it is a selfish goal. How will I achieve my blog purpose? I will be documenting and teaching what has worked in my eCommerce business, my email marketing agency, and now this blog. If I put out great and valuable content, I hope my readers will be inspired or at least see a different perspective. What are my personal blog goals? Build an audience of 10,000+ email subscribers Driver 100,000 unique visitors per month Generate an additional income that can pay for my golf membership, and as many golf trips as I want! Maybe even buy a golf course. You gotta dream big. Why would you start a professional blog? For my online store I also had a blog that was purely professional. (although I was a part of the brand). I told you the lines can be really blurred. Professional blog purpose: Build brand awareness and attract my potential customers via organic traffic. How will I achieve my professional blog's purpose? Writing very specific long tail keywords that my target audience is searching for. Doing this consistently will help drive awareness for the brand and hopefully get them into the top of the funnel. What are my professional blog goals? To sale enough golf clubs to drive a high ROI from blog posts Increase organic traffic sales to offset paid marketing efforts To continue to increase overall brand awareness while being profitable Blogging success takes to time and focused effort As I am learning, blogging is like anything in business. You need to know what the truly big levers are and only focus on them. For my blog, there are two levers I try to focus on: 1- Content 2- Links My goal each week is to consistently write compelling content that can be seen by search engines. Doing this over a long period of time is the only way to build a niche blog, personal blog, professional blog, really any blog! Being a new blog owner, there are so many distractions. Focusing on the actual content output and having a basic framework for SEO makes it seem more manageable. Why I like personal blogs over a niche blog I like having a personal blog instead of a business or niche blog because you can pivot. If you are too niche for your blog name and what you blog about you can't pivot. For example, let's say you love to ski and you make a blog called SkisReviews well then it will be very hard to write anything that isn't a Ski review. You may find out that after a number of ski reviews that the competition is too fierce. And it will take a long time to rank. Whereas if you have a personal blog you can pivot and try different things and let google determine what will work. This is a more fluid approach to blogging that may allow you to go where the traction is. What type of blogger are you? Let me know in the comments below.