Personalized marketing is a must in today's world. Consumers expect personalized emails and text messages that address their specific needs, wishes, and interests. This is why companies with winning personalization strategies see up to 10% more growth than companies that do not focus on personalized marketing efforts.
Naturally, it's impossible for a busy business owner and his or her employees to keep track of every single consumer to ensure he or she is receiving needed personal attention. That is why automated marketing platforms are a must for many brick-and-mortar and ecommerce platforms.
With automated marketing, a business owner can ensure every single new customer or subscriber receives a hearty welcome and heartfelt thanks for shopping at the business. Automated marketing can also help consumers resolve issues that typically lead to abandoned online shopping costs which cost businesses a whopping $18 billion a year in lost sales.
Furthermore, targeted emails save consumers time and hassle by providing needed information and help; this engenders brand loyalty and word-of-mouth marketing.
Choosing the right marketing platform is imperative to ensure long-term business success. The following overview of Klaivyo vs. Privy is designed to help new business owners get to know two of the most popular automated marketing platforms in order to make a well-informed choice.
Privy vs. Klaviyo
Privy and Klaviyo are both automated platforms designed for use by e-commerce stores. At the same time, their features can also be valuable to brick-and-mortar marketers.
Klaviyo vs. Privy: Features and Amenities
Klaviyo Features
Email Marketing: Klaviyo has a versatile email marketing platform to send segmented emails according to a user's specifications. The platform can also send automated emails based on a business owner's pre-set specifications. If, for instance, a shopping cart is abandoned, abandoned cart messages will go out to encourage a person to complete the purchase. Furthermore, Klaviyo does A/B testing on all its emails to see which ones generate the most clicks and sales. All send times are optimized to ensure they reach the receiver at the best possible time.
SMS marketing. Klaviyo can send out SMS messages to consumers in the United States, Canada, Australia, and the United Kingdom. What's more, Klaviyo provides consumer data for each person receiving a text to enable the sender to personalize messages as needed.
Templates. Easily customizable email, newsletter, and SMS templates enable a business to showcase itself and its products/services in the best possible light. What's more, these templates help a marketer save time so he or she can focus on other aspects of running a business.
Data reporting. Every entrepreneur needs detailed insight into his or her target demographic and sales in order to succeed long-term. Klaviyo's platform enables a proprietor to collect data that can be used to make smart business decisions.
Privy Features
Email marketing. Privy can be used to send welcome emails, abandoned cart messages, customer winback messages, and newsletters. The platform offers segmentation features so users can customize these messages as needed, and it provides handy, attractive templates to save email marketers time and hassle.
SMS marketing. Privy has two SMS marketing tools. One is designed for segmented messages while the other is a broadcast tool to make important announcements to all SMS subscribers. Both tools come with appealing templates to boost reads, clicks, and online sales.
Conversion services. Privy was originally designed as a lead capture and pop-up service, so it's not surprising that it offers a range of top-tier conversion services. It offers multiple email capture pop-ups that can be used as-is or customized to meet a company's exact needs. Its spin to win tool makes sign-ups fun and memorable by allowing consumers to spin the spinner for a chance to win a prize or discount. The cross-sell pop-up tools are an invaluable asset that enables an online store to set up cross sell displays customized to meet each website visitor's interests. Privy also has a free shipping bar for online businesses that will offer free shipping on purchases over a certain amount, so users can see if they need to add anything to the cart to qualify for free shipping.
Klaviyo vs. Privy: Ease of Use and Customer Service
Klaviyo offers helpful webinars and additional documentation to help new users learn how to master its many features and services.
Privy has masterclass videos and a marketing podcast. However, it's Privy's offer to schedule a free call with an ecommerce coach that is sure to grab user attention. During the call, the Privy coach helps new users get to know the Privy platform and answers any questions they may have.
Just as importantly, the coach also takes the time to understand each user's business goals and offers industry-specific advice on best marketing practices and strategies.
Klaviyo users who need help and assistance can contact the support team via email, live chat, and through help desk support. Privy users who need assistance can get in touch with the support team via a contact form on the website or by sending an email to a specific Privy department. Privy also offers assistance via live chat.
Klaviyo has more than two hundred integration tools. Privy, on the other hand, only has nine.
Both Klaviyo and Privy have a user-friendly interface. The drop editor and "what you see is what you get" content management system makes it easy for business owners to get started with either Klaviyo or Privy even if they do not have prior experience using an automated marketing system.
Klaviyo vs Privy: Cost
Klaviyo Pricing Plan
Klaviyo uses a handy scalable price system based on the number of contacts a business has. New businesses can open a free account and use it to send emails and SMS messages to up to 250 consumers.
Once a business has 251 contacts, Klaviyo starts with a basic charge of $35 per month for email sends and SMS services, or $20 per month if a proprietor only uses the email services. This plan applies until a business has up to 501 contacts, at which point the price rises incrementally.
Users do not have to upgrade or downgrade plans. This is done automatically as Klaviyo calculates the number of SMS messages and email sends per month.
Privy Pricing Plan
Privy, like Klaviyo, has a free option. This option only applies to marketers with fewer than one hundred email contacts. However, it includes not only email services but also an unlimited number of Privy popups and flyouts, free shipping and "add to cart" bars, advanced targeting, and email and chat support.
Privy also offers two paid plans. The Starter plan is for marketers with up to 250 contacts and includes Privy's email and conversion services. It starts at $15 a month. SMS services can be added to this plan (or even the free plan) for an additional $10 a month.
Privy's Growth plan starts at $45 per month. It includes email services, signup forms, conversion services, and SMS marketing. It is designed for use by companies that have up to 3,000 email subscribers and 500 text message subscribers. Email sends are unlimited, and a user can send up to 3,000 text messages a month. The Growth plan also comes with a one-on-one onboarding service for new users.
Like Klaviyo, Privy does not require users to manually switch from one plan to another. The process is automated to ensure a business has the services it needs but is not paying for additional, unnecessary features and amenities.
Privy vs. Klaviyo: What Users Say
Klaviyo gets high marks for offering good value for the money spent. Users are happy with the fact that it's easy to integrate, has plenty of features, and delivers periodic data reports via email. The fact that it is compatible with mobile devices is another plus.
However, some have voiced dissatisfaction with the company's templates while others say the support staff was not helpful.
Privy users are also happy with their choice of platform. Most users state that it has helped them significantly grow revenue and increase their customer base. The vast majority would recommend Privy to others. The main complaint people have about the platform is the high cost, especially for companies that have a large contact list.
Privy vs. Klaviyo: A summary
Klaviyo is the company of choice for a business that wants to focus on email marketing. The company excels in this field and offers all the tools one needs to create appealing emails with a high ROI.
What's more, Klaviyo's data reports are an invaluable tool for any entrepreneur who wants to keep tabs on market developments and make data-driven decisions. Stats show that data-driven businesses are 23 times more likely to get customers than companies that do not use data when making business-related decisions, so data collection is an important feature that can't be ignored.
Privy, on the other hand, is perfect for ecommerce stores that want to improve conversion rates and reduce cart abandonment. Privy helps online sellers engage website visitors, turn them into customers, and encourage them to make future purchases. Furthermore, it's a great tool for helping new entrepreneurs collect customer information for an email and SMS marketing campaign.
Privy's email and SMS marketing tools are effective and easy to use. They can be just what one needs to jumpstart a campaign. However, Privy's free plan ends when one has only 100 contacts while Klaviyo's free plan can be used until one has 250 contacts. What's more, email and SMS marketing aren't Privy's strong points.
Comparing Klaviyo to Privy is a bit like trying to compare apples to oranges. Both are automated services, but both excel in different fields. An entrepreneur may want to consider using both tools to help his or her business reach its full potential. With these tools, one can save a lot of time and hassle while consistently growing a business long-term.
I personally used Klaviyo and Privy for a recent product launch that sold $238,740 in 24 hours.