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Unlock the Power of Google Ads: How a Marketing Agency Can Boost Your Business



A Google Ads marketing agency is a company that specializes in creating and managing Google Ads campaigns for businesses. These agencies typically offer a wide range of services, including keyword research, ad copywriting, campaign setup and management, and performance analysis and optimization.


Here are some benefits of working with a Google Ads marketing agency:

  1. Expertise: Google Ads agencies have a team of certified professionals with a deep understanding of Google Ads and the latest industry trends.

  2. Efficiency: An agency can handle all aspects of your Google Ads campaign, allowing you to focus on other areas of your business.

  3. Cost-effective: A Google Ads agency can help you get the most out of your budget by optimizing your campaigns for the best results.

  4. Scalability: Agencies have the resources and expertise to scale your campaigns as your business grows.

  5. ROI: A good agency can help you achieve a positive return on your investment by driving more sales and leads to your business.

To find a Google Ads agency, you can search online for agencies that specialize in Google Ads, or you can use Google Partner search tool to find agencies that are certified by Google. Before hiring an agency, make sure to check their portfolio, client testimonials and also ask for references. Additionally, you should discuss your goals and expectations with the agency, and make sure that they understand your business and target market.


How much does an agency charge for Google Ads?


The cost of working with a Google Ads marketing agency can vary depending on a number of factors, such as the scope of the project, the size of the company and the level of service provided. Some common pricing models include:

  1. Monthly retainer: A flat monthly fee for ongoing management of your Google Ads campaigns. The cost can range from a few hundred to several thousand dollars per month, depending on the level of service provided.

  2. Percentage of ad spend: The agency charges a percentage of your total ad spend, usually around 15-20%. This pricing model aligns the agency's interests with yours, as they will make more money if they increase your ad spend.

  3. Project-based: A one-time fee for specific projects such as campaign setup or optimization. The cost of project-based services can vary widely depending on the scope of the project.

  4. Performance-based: Some agencies will charge based on the performance of the campaign, for example, a commission on sales generated by the ads.

It's worth noting that regardless of the pricing model, most agency will have a minimum budget requirement for their clients. In addition, it's important to keep in mind that Google Ads can be costly, especially for competitive industries, and so it's important to make sure that the investment is worth it for your business.


It's also recommended to ask for a proposal from the agency that breaks down the services they are offering, the costs and the estimated return on investment.


Should I hire someone to do my Google Ads?


Whether or not to hire someone to handle your Google Ads campaigns depends on your specific needs and resources. Here are a few things to consider when making your decision:

  1. Time: Running a successful Google Ads campaign requires a significant investment of time and effort, including keyword research, ad copywriting, campaign setup and management, and performance analysis and optimization. If you don't have the time or expertise to handle these tasks, it may be worth hiring someone to do them for you.

  2. Expertise: Google Ads can be complex and ever-changing, and it's important to stay up-to-date with the latest best practices and trends. A Google Ads marketing agency has a team of certified professionals with a deep understanding of Google Ads and the latest industry trends.

  3. Results: A good agency can help you achieve a positive return on your investment by driving more sales and leads to your business. They can help you to optimize your campaigns for the best results and can provide insights that can help you make better decisions for your business.

  4. Cost: Hiring an agency can be costly, but it may be worth the investment if it results in a positive return on your investment. Keep in mind that Google Ads can be costly, especially for competitive industries, and so it's important to make sure that the investment is worth it for your business.

  5. Resources: If you have limited resources and a small budget, it may be more cost-effective to handle your Google Ads campaigns in-house.

Ultimately, the decision to hire an agency or handle your Google Ads campaigns in-house depends on your specific needs and resources. It's important to weigh the pros and cons and to make sure that you have a clear understanding of the costs and potential return on investment before making your decision.


Is $500 enough for Google Ads?


$500 can be enough for a Google Ads campaign, but it depends on a number of factors such as your industry, target market and goals.

  • For small or local businesses, a $500 budget can be enough to get started with Google Ads, especially if you are targeting a specific geographic location and specific keywords.

  • For industries with lower cost-per-click (CPC), a $500 budget can go a long way. For example, a business that is targeting long-tail keywords or targeting a specific niche market will have a lower CPC than a business that is targeting a broad market or a highly competitive industry.

  • However, for highly competitive industries or for businesses targeting broad markets, $500 may not be enough to see significant results. For example, in highly competitive industries such as legal or finance, the CPCs can be quite high and a $500 budget will not be sufficient to drive a significant number of clicks to your website.

  • Additionally, it's important to keep in mind that Google Ads operates on an auction system where the highest bidder wins the ad placement, so if you're targeting a highly competitive industry or keywords, you'll need to bid higher to win the ad space.

It's worth noting that even with a small budget, you can still test the waters and see how your ads perform. You can always increase your budget as your campaigns prove to be successful and start to generate more leads or sales. Additionally, you can also consider other advertising methods, such as social media ads, which can be more cost-effective and allow you to target specific demographics.


Thanks for reading...


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