top of page

Unlock Your Most Lucrative Product Launches with This Secret Formula

Designed specifically for:

Shopify stores that are selling at least $10k a month

Forget complicated: This course reveals the simple formula to champagne-worthy product launches for your Shopify store. 

Without fancy email designs, anything technical and without burning your list!

Unlock Access Below 👇

Shhh...Don't tell your competitors 

Hey There, my name is Sully and after 10 years of running my own Ecommerce brand, I exited for 7+ figures.

Now I am sharing how I consistently had champagne-worthy product launches.  I also will show you how I built a simple but effective system for building a community around your brand.  These tactics and strategies aren't for those just looking to make a quick buck. But for those Shopify store owners who want to build a brand, drive more revenue and leave a legacy.

Use simple emails and ask questions that build an engaged list that is ready to buy.  Or do what everyone else is doing, sending overly designed promotions that burn your list to the ground. Treat your customers better and launch bigger in the process.

Proudly Featured On

entrepreneur logo.png
Forbes_logo_black (1).png

As promised I want to show you how I used this exact method to sell $238,790 in 24 hours 👇

I call it the Champagne 🍾 product launch method because if done properly you should be celebrating with some bubbly at the end. 

If you told me that I would do nearly a quarter of a million dollars in 24 hours when I first started my online store in 2012, I would have laughed.

How could I possibly sell that much from an online product launch in a single day? It doesn't seem possible.


Now it is expected and is a repeatable part of our marketing strategy. It is my personal goal that future product launches always beat previous product launches.


That is not always the case, but most of my product launches and even just back-in-stock launches are over 6 figures in just one day. This is not the first time and definitely not the last time we will have a six-figure product launch.

Here are the results from my recent product launch 😎

🍾 Over $238,790 in the first 24 hours (w/ $400,000+ in total launch sales)

🍾 Over 1,500 orders were placed during the product launch

🍾 Early access list growth to over 10,500 people

🍾 Paid advertising results - 22X return on ad spend for launch day

Pretty awesome right? I think so too, here is how we did it.

My biggest secrets...Shhh..Don't tell your competitors 🤫

Secret #1 - Set up a private owners only Facebook Group

The best way to use social media marketing to launch a new product is to set up a private owners only facebook group

This is one of my marketing strategies that I have kept secret for a long time, but its time to let the world know! I originally set the group up for my customer base to communicate with other owners.

I like to to always put my customers first and truly try to wow them with every opportunity I have.

The group is a great way to show your customers that they are the most important thing in your business. Well, because without them your business would not exist. So start treating them that way!

Treat your customer base well for year over year and your brand will organically grow, because you actually give a shit about them.

This group is invite only to our customers, which makes it exclusive and private. You can't join it unless you have bought our golf clubs. You will be denied, so don't try it! This is one more marketing channel that you can leverage to make sure your launch is a big one.

To sum up my social media strategy it is to use my pages for engagement and my private owners only Facebook group for launches.

Secret #2 - Your customers want to hear from you, send MORE emails. One email will not get it done. Yet, so many only send one email for a launch. It blows my mind! 🤯


Launching a new product online can be exciting, but also can be underwhelming. Don't just send one email the day of our product launch. This strategy is a sure fire way to miss out on tons of revenue.

The money is made in the hype and the follow up. You will not have a successful product launch with one email to your entire list. I can promise you that.

Instead of talking about the different product launch strategies at a high level. I want to show you in detail the exact product launch strategy I used for my own online store to sell $238,740 in a single day.

Secret #3 - Have real conversations with your customers to have a successful launch 

Before I dive too deep into the tactics, you need to have an email list that is healthy and a customer list that truly wants to hear from you. The best way to do this is to send conversational emails that ask questions and actually engage with your customers and potential customers.

Just blasting emails to the entire list that say buy buy buy doesn't work anymore. We have to earn the right to email our list. I like to refer to it as conversational email marketing. It seems obvious but changing your perspective on how you view your existing customers is critical to the tactics being effective.


Secret #4 - Ask simple questions to your email list (Their answers may surprise you)

By asking real questions to your audience you can conduct market research and insights that you could never get without it. I launched one product without asking my audience and it turned out to be less successful than I had planned.


A simple email you can start using today is an A/B email. Where you ask your list which product we should launch first, A or B. I guarantee you will be shocked by which product wins. This insight may seem simple to do, but it's incredibly powerful in figuring out which products your customers want.

Not to mention, Google likes it because your customers are now replying to you. This means they want to hear from you and the likelihood of your email going to your inbox is far greater than before. Stay out of the promotions tab by talking with your customers.

Secret #5 - Create buzz and build hype to launch a product (Like the movies 🎥)

This is the single most important aspect of a successful product launch. The goal is simple, we need to build pent-up demand and real excitement. It is a similar strategy that the Movie industry has used for years.

They are experts at building hype and buzz, that is the difference between a movie being a blockbuster or a failure. We just are doing the same thing online by sending conversational emails, text messages, and posts to our Facebook group.


Secret #6 - This is a product launch event, not just a product launch (Mark your calendar!) 📅

The key here is making the launch day a true event. Even if it's only online, we can build the same excitement as if it was a real in-person event. We are going to use our owned media channels as the core marketing strategy.

These marketing channels include our email and SMS list and our Facebook owners-only group. Set a date and be extremely specific. Here is an example: New Golf Club launches on Tuesday, August 30th at 9 am eastern. Tell your customer base to mark their calendar.

Remember this isn't a one-email product launch this is an actual product launch event with a real date and time that it becomes available.

Secret #7 - To create exclusivity and increase demand we locked our entire website (expert level launch) 🔒

This sounds crazy because it is, but it is crazy awesome I promise. A big part of our launch plan is to lock our entire website. Once the website is actually locked we email everyone telling them it is locked.

This gets people excited and generates a buzz and makes the product launch something special.

You literally can't buy anything from the store.

The only thing you can do when the website is locked is sign up to get an email with your secret password. By needing a password you create truly wild demand.

No more secrets, ready to have the biggest product launch of your life?  😎👇

What's Included in the Champagne Product Launch Course?

🍾 Email strategy to make sure your emails hit the inbox and not the promotions tab
🍾 Use the 7 secrets to have the biggest launch of your life
🍾 5 Email hype templates 
🍾 2 Email launch day templates
🍾 2 SMS hype templates

🍾 1 SMS launch templates
🍾 Private Facebook group invite emails
🍾 BONUS: Locked website launch strategy
🍾 BONUS: Locked webiste pop up strategy

If you don't love what you learn, just ask for a refund. NO questions asked. 

Frequently asked questions

Question: What if I am brand new to ecommerce? 


Answer: We all start at 0, and so did I way back in 2012.  The email strategy and principles taught are applicable to any size Shopify store.  More importantly, the principles are designed for entrepreneurs who want to grow brands that can withstand the test of time.  I used a similar strategy when I was launching my ecommerce brand before my product was finished. It helped me be launch ready even before I had something to sell. 

Question: What if I am an email marketing expert?

Answer: If you already are an email marketing expert, I invite you to try the course and let me know what you think! These simple yet effective strategies are often overlooked and can be a great addition even to the most expert-level marketer or email agency.

Question: What if I use an email marketing agency?

Answer: This launch strategy can be used by agency or individual experts as well!

Question: Can I use this course for a large ecommerce store?

Answer:  Absolutely! the strategies were born within a 7+ figure brand and have been battle tested by 8 figure brands as well. 

Question: How much will my launch make?

Answer: The outcomes will depend on your product market fit and email list size.  If you are selling something that doesn't have product market fit than no matter what tactics you use, you won't drive any sales. The key is to build your list and relationships with potential customers during the process. 

Question: Why is the course so cheap?

Answer: I wanted to design a course that wouldn't break the bank and would have an extremely high ROI for my customers.  It was the same exact model I used in my own ecommerce business and I want to apply it to this business. Also, I offer higher costs retainer services for brands doing at least $60k a month. 

Question: What if I do like the course?

Answer: Just send me an email and I will refund you 100% of your order!

bottom of page